Follow 6S on Twitter From SXSW

Thursday, March 11th, 2010

Twitter launched there. Foursquare lunched there too. Now 6S Marketing is launching our “Untangle the Web” approach to online marketing strategies at SXSW 2010. The annual conference, taking place from March 12th – 21st, is one of the top tech conferences in North America and always attracts tech heavyweights including Google, Blackberry, and Microsoft.

SXSW has not only gained a reputation for being the “must attend” conference for techies, but it also has been the launching pad for some of the most influential toys and devices of the technology world. Twitter, Foursquare, and countless other sites and mobile apps have all launched at SXSW. Read More

Using Social Media as a Brand Management Tool

Wednesday, March 25th, 2009

With the increased use of Social Media over the past few years, your brand message online is no longer in your hands. Whether your company has an online presence or not, your brand is alive across the Internet. A quick search on Twitter or Google will bring up a host of people talking about your brand. These conversations are talking place whether you are aware and in control of them or not.

Proactive companies are now monitoring the various Social Media platforms to track their brand mentions. What they then do with this information is up to them. The best companies will interject into the conversation and reinforce positive brand experiences or proactively try to rectify a poor brand experience. According to the results of the Social Media Survey results we recently released, 61% of companies surveyed  tracks what is being said about it online.

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6S’s Jenn Lowther Featured in the Vancouver Sun

Wednesday, March 18th, 2009

Jenn Lowther, Director of Social Media, was featured in the Vancouver Sun today “CYBERHYDRA: How the maze of social websites reveals our selves online“. The full page article discusses how peoples online and offline identities have started to blend into each other.

From the Article

Jennifer Lowther isn’t quite like a certain other Jennifer, the ex-wife of Brad Pitt, whose every move is recorded by paparazzi. But still she has to be mindful of her image when she steps away from her computer and into the world.

“I’m just starting to see my online life permeate my offline,” said Lowther. “It is slightly weird when you are recognized by strangers.

“I know when I get to any event, I make sure that my makeup is done, my hair is done – I learned the hard way that people take pictures when I’m not ready.”

For Lowther, the coverage that could end up in blogs, on Flickr or Facebook, on YouTube, in comments on Twitter or any of the other social networking venues of the online world. [Read full article]

Creative Commons Licences Release New Wave of Content Sharing

Friday, February 27th, 2009

Traditionally, content—stories, pictures, music, video, et cetera—has been protected by using an all-rights-reserved copyright. This indicates that the copyright holder reserves all rights that are granted to them through copyright law. Meaning, if you want to use material that is protected by copyright for any reason, you have to get permission from the copyright holder.

With the rapid adoption of the Internet and with the ease of uploading and distributing content on-line, a new form of copyright licence has recently emerged. This new form is known as Creative Commons.

Read more of Jenn Lowther’s Article in the Georgia Straight

Top Four Trends in Social Media

Tuesday, February 10th, 2009

Jenn Lowther, Director of Social Media at 6S Marketing has come out with an article on the Top Four Trends in Social Media. “We’re living in an age of a perfect storm of technology and societal change” states Jenn ” increasingly, people are turning to social expression and interaction online versus more traditional venues for idea sharing and chatter.”

Jenn goes on to explain that the four emerging trends in Social Media include Microblogging sites such as the ever-popular Twitter, Blogs, Video & Social Networks such as Facebook, described by Lowther as the “800-pound Gorilla in the room”…Read full story

6S Marketing Announces Expansion of Services to Include Social Media Marketing

Tuesday, January 27th, 2009

Delivering Cutting Edge Services and Introducing Expert Staff, 6S Marketing Advances into the Social Media Scene

FOR IMMEDIATE RELEASE

Vancouver, BC – January 27, 2009 – 6S Marketing, one of North America’s top internet marketing companies, announces today that it will officially expand service offerings to include social media marketing. This expansion news is further amplified by the addition of a top ranking social media expert to the 6S team. Services will allow greater impact and outreach in online presence and allow clients to market and communicate via densely populated online networks.

“We have had our finger on the pulse of the social media scene and have offered limited services to clients over the past year. But in officially launching this new division of our business, we knew that we wanted to have a true expert and trend-setter to lead our team. Our main priority is to ensure that all of our services are absolutely cutting edge and valuable for clients.” explains Chris Breikss, Co-Founder and Director of 6S Marketing.

Spearheading the expansion for 6S is newly appointed Director of Social Media Marketing, Jenn Lowther, a highly regarded veteran of North American social media scene. Jenn joins the 6S team following a position as Social Media Strategist at Invoke and a lengthy history of similar work in the gaming and technology industries.

Jenn Lowther
Photo by Tris Hussey

Jenn sits on the Organizing Committee for Northern Voice, Canada’s largest blogging and social media conference. She is a frequent speaker at industry conferences and events and is a networking maven, attending an average of ten events each month. Jenn is well versed, well connected and well positioned to lead the new division of social media marketing for 6S and brings energy, expertise and valuable experience in approaching client work.

The culmination of over one year of development and research, 6S’s new menu of social media marketing offerings will focus on augmenting website content and positioning clients online. It will also work to compliment SEO and existing internet marketing techniques. Social media marketing will allow clients to effectively communicate and interact with markets in an environment in which they prefer and trust. The 6S approach to social media marketing will uphold authenticity in communication and content and allow clients to build valuable connections with their customers and target markets.

Highlights of 6S’s newly introduced services include social media and corporate blog strategy as well as social bookmarking and application development. 6S will work to position clients in popular and effective online hubs such as Facebook, Twitter, YouTube, and Flickr.

“We have always been successful in increasing our clients presence online and ensuring that they reach key audiences. Our social media marketing services will take that concept a step further by introducing new methods of connecting and communicating. Hundreds of millions of people are visiting social media destinations and the potential to interact with them is incredible.” says Breikss.

“The key to effectively implementing a social media strategy is to come at it from a business perspective, while also maintaining a creative, progressive and authentic approach. We know that with Jenn’s experience and ability to navigate this realm, we are going to be able to present clients with opportunities that they will not be able to find anywhere else.”

For a complete listing of social media marketing services offered by 6S Marketing visit http://www.6smarketing.com/services/social-media-marketing/

About 6S Marketing 6S Marketing Inc. is recognized as one of North America’s top internet marketing companies. They provide search engine marketing services aimed at increasing profits through targeted and effective online presence. 6S takes a cutting edge approach to internet marketing and since 2000, has been increasing revenues for hundreds of clients, including some of North America’s most respected brands.

6S is a Google Analytics Authorized Consultant, Authorized AdWords Company, Google Website Optimizer Authorized Consultant and a Yahoo Ambassador. They operate out of the stylish Yaletown district in downtown Vancouver, Canada. For more information about 6S Marketing, visit www.6smarketing.com.

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For more information please contact:
Sara-Ann Pereira
Sara Pereira: Marketing & Communications
P: 778.772.3208
E: mail@sara-pereira.com

Introducing… Jenn Lowther

Tuesday, January 27th, 2009

Director of Social Media Marketing, 6S Marketing

Jenn Lowther joins the 6S team as the Director of Social Media Marketing following a lengthy and impressive career in the field. Prior to 6S, Lowther held the position of Social Media Strategist at Invoke in Vancouver and has a history of similar work with companies in the software, gaming and technology industries. Her work at Invoke led her to develop significant experience and expertise in blogging, video contests, social media strategy and implementation, blogger outreach, viral marketing, copy writing, analytics, account management, business development, SEO & PPC.

Jenn Lowther
Photo by Tris Hussey
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Client Testimonials


I am extremely pleased with the quality and level of service that 6S has provided us with. We have most definitely seen a strong return on investment.
Alasdair Douglas
VP Marketing & Business Development
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