Before heading down to SXSW 2010, 6S Marketing made a video for their SXSW booth, highlighting their services, and how to “untangle the web”. The video also hinted at a major announcement that was expected to take place at the annual conference, where in the past, major announcements and product launches have become the norm. Can you spot what 6S Marketing hinted at? Read More
Geo-Location The Talk of SXSW 2010
Friday, March 12th, 2010Is Crosby about to lose his Crown?….. Google AdWords says Yes!
Monday, March 8th, 2010Everyone knows that Sidney Crosby’s Gold medal winning goal has catapulted him into the history books. A Stanley cup winner and now a gold medalist, Crosby has achieved much in his short professional hockey career and he has certainly had his fair share of the limelight. However another young star might actually be securing his spot in the hearts and minds of Canadian fans. Read More
Using Twitter to Rank in Google Real Time Search
Monday, March 1st, 2010We get a lot of questions at 6S Marketing about how to optimize websites and social media for new Google search features like social search, rich snippets, and real-time search. These are things that our team of 25+ Internet marketing strategists, social media experts, SEO (search engine optimization), SEM (search engine marketing), and analytics specialists are constantly researching and testing.
Yahoo! Microsoft Alliance Approved
Tuesday, February 23rd, 2010
Last July, the long anticipated Yahoo-Microsoft ten year deal was announced, after a number of futile attempts by Microsoft to purchase and work with Yahoo over the previous years. Yahoo quickly learned that saying no to the $47.5 billion offer in 2008 resulted in sagging profits and a slumping stock ever since, with share prices being at just half of what they were offered by Microsoft, $33 per share, during the May 2008 hostile bid.
Strategizing for Google in 2010
Thursday, January 28th, 2010It’s no secret that over the last several months the team at Google has been busy developing, testing, and implementing, the next-generation of the company’s search algorithm. As a matter of fact, Google made over 540 search-quality improvements in 2009; that’s an average 1.5 changes each day! Most media attention given to these developments covered the set of improvements that Google referred to as its caffeine update. These changes were implemented in order to further Google’s continuing goal of broadening index size, improving index speed, search accuracy, and the overall comprehensives of its search results. For individual users, these changes have led to search results that now contain a more relevant array of data from across the web. As Google changes the way it approaches weighing and displaying search results, search marketers will have to incorporate some new ideas into the way they approach search marketing in 2010. Read More
Google in Acquisition Talks to Acquire Yelp
Friday, December 18th, 2009Update: Yelp has walked away from a $500 Million dollar deal with Google this weekend, according to TechCrunch. Last week, our blog post “Google in Acquisition Talks to Acquire Yelp” talked about the deal that was apparently in the advanced stages of talks and all but needed to be signed, sealed and delivered. I guess those involved at Yelp have a better idea for a Christmas present other than $500 Million? If anyone has an idea as to what that would be, I would love to know! Read More
Will The World Find Your Business In February?
Friday, December 11th, 2009Are you strongly established online to attract a surge in business during the 2010 games in Vancouver? What can the average company do to attract business during that time without breaking the bank?
Google Local. Establish your business in Google Maps and when the world comes to Vancouver they will find you. Read More
Google Making Moves in Mobile Advertising
Monday, November 16th, 2009
Google is hungry. Since August 2009, the world’s largest search engine has made four acquisitions: On2, reCAPTCHA, AdMob and most recently Gizmo5. Three of the four companies provide services or technology in the mobile space. Add to that Google’s existing collection of mobile-related technology (Android, Google Voice, Latitude, Mobile Analytics), you start to get a sense that they are up to something big. Really big. In a recent interview with Bloomberg, Google CEO Eric Schmidt shared that the company’s mobile revenue was growing faster than its regular revenue sources. Read More
What Is Google Website Optimizer?
Monday, November 2nd, 2009
Google Website Optimizer is a program that runs multivariate and A/B split experiments on webpages. Running these experiments helps determine which page elements result in the most online conversions.
A/B Split Testing with Google Website Optimizer
A/B split testing allows you to dynamically swap in different variations of a single page with different layouts, designs or any other changes you think might convert better all from the same URL.
For example: you design a new landing page you think will convert better than your current one, but you want to be sure before making the change. You can test your newly designed landing page against the original page to see for sure which page converts best and make your change with confidence!
GAAC + WOAC Summit 2009
Thursday, October 29th, 2009Two weeks ago, Google held its annual GAAC, WOAC and USAC Summit in Mountain View, California. Two representatives from 6S attended and got the scoop on all of the new features being rolled out for Google Analytics and Website Optimizer.
First a little bit of background. Back in 2007, 6S Marketing was the second company in Canada to be designated as Google Analytics Authorized Consultants (GAAC). Then in October 2008, 6S was appointed as official Website Optimizer Authorized Consultants (WOAC). Today, we are one of five Canadian companies who have the dual certification.
