Vancouver Internet marketing company, 6S Marketing (@6S_Marketing), predicts that Foursquare will be the next ‘big thing’ in social media and will rival the likes of Twitter, Facebook, and Google’s location based product Latitude. 6S Marketing’s President, Chris Breikss, is leading the charge in working to bring Foursquare to Vancouver and has launched a campaign on Twitter to collect votes from the public.

Foursquare pairs location based services with social game play to allow users to interact with Twitter networks via mobile phone. Foursquare is already wildly popular in San Francisco, New York, Los Angeles, Atlanta, Chicago and San Diego.

According to Foursquare Co-Founder, Dennis Crowley, the company will launch in Canada in late 2009, as mentioned in the following tweet to Chris Breikss: “If it takes us until November to launch Vancouver, I’ll send you a six-pack of Brooklyn Lager. (hopefully it’s much sooner)”

Tech blogs such as Mashable are speculating that Foursquare “…May Be the Next Twitter” and TechCrunch believes in Foursquare’s “Business Potential of Location-Based Services.”

With more than 40% of Canadians using social media, 6S Marketing predicts in a recent blog post that Foursquare will launch in Vancouver and Toronto in late summer or early fall of 2009 and be the most widely used mobile application ever.

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Sara Pereira: Marketing & Communications
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