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Social Media Tool Foursquare to take on Google, Twitter & Facebook in Canada says @6S_Marketing

Wednesday, August 26th, 2009

Vancouver Internet marketing company, 6S Marketing (@6S_Marketing), predicts that Foursquare will be the next ‘big thing’ in social media and will rival the likes of Twitter, Facebook, and Google’s location based product Latitude. 6S Marketing’s President, Chris Breikss, is leading the charge in working to bring Foursquare to Vancouver and has launched a campaign on Twitter to collect votes from the public.

Foursquare pairs location based services with social game play to allow users to interact with Twitter networks via mobile phone. Foursquare is already wildly popular in San Francisco, New York, Los Angeles, Atlanta, Chicago and San Diego.

According to Foursquare Co-Founder, Dennis Crowley, the company will launch in Canada in late 2009, as mentioned in the following tweet to Chris Breikss: “If it takes us until November to launch Vancouver, I’ll send you a six-pack of Brooklyn Lager. (hopefully it’s much sooner)”

Tech blogs such as Mashable are speculating that Foursquare “…May Be the Next Twitter” and TechCrunch believes in Foursquare’s “Business Potential of Location-Based Services.”

With more than 40% of Canadians using social media, 6S Marketing predicts in a recent blog post that Foursquare will launch in Vancouver and Toronto in late summer or early fall of 2009 and be the most widely used mobile application ever.

Media Contact:

Sara Pereira
Sara Pereira: Marketing & Communications
P: 778-772-3208
E: mail@sara-pereira.com

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Facebook Privacy and the Canadian Government

Tuesday, July 21st, 2009

Our very own Chris Breikss – President and Co-Founder of 6S Marketing -  was featured on the Saturday Morning Global TV News last Saturday morning with Sophie Lui to discuss Facebook and the Canadian Government’s privacy policies.

Jennifer Stoddart, the Canadian Privacy Commissioner criticizes that Facebook retains user information after users have closed their accounts and that too much private data is provided to 3rd party developers. Facebook has been given 30 days to implement changes to meet the concerns of the Canadian Government.

Chris speaks to the fact that Facebook does offer high privacy settings for account users but some people  may not be fully aware of these settings. He also further goes onto saying that there are some great applications on Facebook created by 3th party developers, but there should be more  screening to weed out spammy applications.

He believes that Facebook will make the appropriate changes the Canadian government is looking for, as they have continued to improve the overall privacy settings as the social network has exploded in popularity.


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Vanity URL’s Available On Facebook

Wednesday, June 10th, 2009

This Friday, June 12th, Facebook is opening up Vanity URL’s to everyone – on a “first come, first served” basis. Read More

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Winners of The Canadian Social Media Survey

Tuesday, March 24th, 2009

Last week we awarded two lucky people who participated in The Canadian Social Media Survey with HD Mino Camcorders.

We would like to thank Kasia Finkelstein & Sean Calder for participating in the survey and helping make it a great success!

The survey helped us gain incredible insight into how Canadians are using Social Media for personal & business use. For example, did you know the top age group of Twitter-users are between the ages of 19 and 25? Or that 74% of bloggers blog for personal use versus work. For more interesting stats, visit our Canadian Social Media Results page…

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Survey Says…Canadians are Crazy About Social Media

Tuesday, March 24th, 2009

Amidst all the buzz surrounding social media and popular networking sites, 6S Marketing, one of North America’s largest internet marketing firms, has conducted a survey to investigate trends in Canadian social media usage. Survey results reveal an overwhelming percentage of Canadians who have adopted social media for business and personal use and highlight the most popular forums and mediums for communication.

“Collecting statistics on social media trends is important in ensuring that efforts made on behalf of our clients in the social media space are targeted and amplified,” says Chris Breikss, Co-founder and President of 6S Marketing. “Beyond that, it was simply fascinating to gather the most up-to-date information on how and why Canadians are drawn to social media.”…Read the full Press Release

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Survey Says…Canadians are Crazy About Social Media

Tuesday, March 24th, 2009

FOR IMMEDIATE RELEASE

March 18, 2009 – Vancouver, BC – Amidst all the buzz surrounding social media and popular networking sites, 6S Marketing, one of North America’s largest internet marketing firms, has conducted a survey to investigate trends in Canadian social media usage. Survey results reveal an overwhelming percentage of Canadians who have adopted social media for business and personal use and highlight the most popular forums and mediums for communication.

“Collecting statistics on social media trends is important in ensuring that efforts made on behalf of our clients in the social media space are targeted and amplified,” says Chris Breikss, Co-founder and President of 6S Marketing. “Beyond that, it was simply fascinating to gather the most up-to-date information on how and why Canadians are drawn to social media.”

On the heels of recent expansion of services to include Social Media Marketing, 6S created and distributed the survey to a database of over 10,000 Canadians including members of the Vancouver Board of Trade. The survey polled Canadians on the purpose of their social media use, as well as the popularity of the available sites and the effectiveness of using this medium.

Survey highlights include:

• 70% of Canadians say they use social media.

• Facebook is the most popular social networking site with 70% of people surveyed currently having an account.

• 47% of Canadians use Twitter and the majority of users are 19 – 25 years of age.

• Only 20% of people surveyed currently use MySpace.

• YouTube & Flickr are the most popular social media sites with 38% & 29% (respectively) of people surveyed using the sites.

• 42% of Canadians do not blog, while 58% do blog.

• 74% of people who blog, do so for personal purposes, 57% blog for work and 35% blog for both.

• 9% of people surveyed have hired an employee online and 22% have received a job offer online. 69% have done neither.

• 61% of businesses said they track what people are saying about their brand online.

“The face of communications has shifted dramatically. It is our belief that social media provides businesses and people the ability to connect with communities and networks as they increasingly live and work online. Our survey results indicate enormous potential for our clients to participate in the social media realm,” comments Breikss.

For a more comprehensive look at the survey results, please visit the Canadian Social Media results page…

About 6S Marketing 6S Marketing Inc. is recognized as one of North America’s top internet marketing companies. They provide search engine marketing services aimed at increasing profits through targeted and effective online presence. 6S takes a cutting edge approach to internet marketing and since 2000, has been increasing revenues for hundreds of clients, including some of North America’s most respected brands.

6S is a Google Analytics Authorized Consultant, Authorized AdWords Company, Google Website Optimizer Authorized Consultant and a Yahoo Ambassador. They operate out of the stylish Yaletown district in downtown Vancouver, Canada. For more information about 6S Marketing, visit www.6smarketing.com.

For more information please contact:
Sara Pereira
Sara Pereira: Marketing & Communications
P: 778.772.3208
E: mail@sara-pereira.com

Posted in Press | 5 Comments »

Canadian Social Media Survey Results

Wednesday, March 18th, 2009

In February 2009 6S Marketing launched The Canadian Social Media Survey, and the results are in! Find out what Canadian Internet users are using Social Media for. The survey was conducted online and more than 10,000 people were invited to participate.

Out of the respondents who filled out the survey:

  • 69% use Facebook
  • 47% use Twitter
  • 38% use LinkedIn
  • 38% use YouTube
  • 29% use Flickr

And guess who gets control over Social Media Marketing efforts? 28% of companies rely on their marketing department to manage their SMM campaigns, while 18% leave it to the upper management.

Check out The Canadian Social Media Survey results page for more interesting stats, and stay tuned for an upcoming blog post announcing the winners of the mino HD Flip camcorders!

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Social Media Survey Results

Wednesday, March 18th, 2009

Canadian Social Media Survey Results

6S Marketing created the Canadian Social Media Survey to determine how businesses in Canada are using social media marketing for building online communities around their product offerings, and how they are using social media to increase brand authority and visibility online. Read More

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Top Four Trends in Social Media

Tuesday, February 10th, 2009

Jenn Lowther, Director of Social Media at 6S Marketing has come out with an article on the Top Four Trends in Social Media. “We’re living in an age of a perfect storm of technology and societal change” states Jenn ” increasingly, people are turning to social expression and interaction online versus more traditional venues for idea sharing and chatter.”

Jenn goes on to explain that the four emerging trends in Social Media include Microblogging sites such as the ever-popular Twitter, Blogs, Video & Social Networks such as Facebook, described by Lowther as the “800-pound Gorilla in the room”…Read full story

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New Reporting Metrics from Facebook

Thursday, November 13th, 2008

Facebook first introduced “Facebook Ads” just over one year ago, November 6th, 2007. Facebook Ads are a fantastic way to deliver ad content and marketing messages to a highly targeted demographic of online users and allows those users to promote your brand, business and products through trusted referrals of their friends.

Business owners and marketing agencies alike who took advantage of this highly targeted marketing medium have found it easy to target exactly who they want – whether it be a trendy hotel wanting to target only females in the Vancouver area between the ages of 15 – 39 for a Valentine’s Day special – or a restaurant recruiting employees to work in their newly opened location in Toronto – the highly specific demographic targeting has allowed business owners to reach their target markets; however with one major drawback.

The reporting capabilities which Facebook Ads delivered at that time did not deliver valuable insights such as which Ads resulted in the most conversions.

Announced yesterday, Facebook has launched three new Insight reports that will help marketers and business owners better understand how Facebook Ads are performing. The three new reports are:

“Responder Demographics” report: Facebook users spend a lot of time connecting with friends and family on Facebook – uploading photos, writing on each others’ Walls, posting notes. This report now allows business owners to find out who is interacting with your ads. This report provides the aggregate age, gender and geographic location of the users who have clicked on your Facebook Ad.

“Responder Profiles” report: In addition to age, gender and geographic location of the users who have clicked on your ad, this report provides psychographic information of these same users. This data is aggregated from user profiles and shows common interests, favorite TV shows, movies, books and music.

“Advertising Performance” report: This report will give you a downloadable version of the performance information you already see online– impressions, clicks and click-through rates—as well as a new section for performance data by unique user and performance data specific to your ads that contained social actions, if applicable.

These three reports are available at the Account, Campaign, or Ad level are can be easily downloaded to an excel spreadsheet for reporting purposes. A “View” option allows you to view reports broken down by month, weekly or daily time frames.

In an official release yesterday, Facebook has stated that these reporting capabilities are only the beginning in the new Insight reporting center it hopes to offers its advertisers and will be adding more metrics over time.

For more information on all Business and Advertising services offered by Facebook, visit the Facebook Advertising Center – or contact 6S Marketing about our Facebook Marketing Services.

 


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