Previously, best practice when setting up an AdWords campaign (the majority of the time) was to have all three match types (broad, phrase, exact) present for a keyword within an AdGroup. This allowed each keyword to perform at its best, ensuring that the campaign was receiving the best cost-per-click, Quality Score and average position available for each keyword.
How The New AdWords Interface Can Help Improve Impression ShareIn case you haven’t noticed, Google has really ramped up development lately especially on the Adwords side of things. The new Adwords interface provides a number of great new options that increase productivity and general ease-of-use. Here’s our top 5: 5. The New Adwords Network Tab Google’s new interface makes managing ad performance across the…
5 Reasons 6S Loves the New Adwords InterfaceGoogle released a change to their display URL policy this week regarding multiple display URL’s per AdGroup. Previously, Google AdWords allowed advertisers to use different variations of the top-level domain (in this example the top-level domain being www.example.com) used in each AdGroup, such as www.example.house.com. However, with the new policy, AdGroups must now have the…
Display URL Changes AnnouncedIf you are an AdWords advertiser, you should be aware of the current various methods being used to scam advertisers out of personal information, such as credit card numbers. According to Google, the following three methods are being used by scam artists to access client AdWords accounts: 1. Phishing 2. Malware 3. Unauthorized Access Phishing…
Beware of AdWords ScamsBack in July of 2005, AdWords introduced minimum bids for keywords based on Quality Score. This system allows Google to show very high quality ads to “Googlers”, while also giving advertisers control over their keywords. Since 2005, Google has improved Quality Score in many ways, such as the inclusion of landing page quality and landing…
Changes To The Way Quality Score Is DeterminedGoogle has announced that it’s Content Network will be receiving an update of new features in the coming weeks. This update said to be part of the ongoing implementation process of DoubleClick, the digital marketing technology company which was bought by Google earlier this year. Some of the new features the Content Network will be…
Google Updates Content NetworkThe team at Google recently held a webinar on Google Ad Planner which covered the how, why and what it can do for you and your online advertising campaigns: What it is: Ad Planner is a free media planning tool which shows 30 days worth of data which is frequently updated (at least once per…
Google Ad Planner ExplainedYesterday, Google announced Google Ad Planner which is a new service that helps advertisers to buy online media that is targeted to their audience of choice. It is a media buying tool that allows you to search, identify, target, buy and report all through an easy to use online interface. You may be asking “Isn’t…
Google Ad Planner: Viva La Revolution
