Last week, we introduced Google’s new Offer Extensions, what it is, and how you can use it. Today, we will talk about the business implications of this new type of extension and how it will impact brands, businesses and marketers online. This blog post also provides a thorough walk-through on how to properly set up…
Offer Extensions: How To Guide for AdWords SetupOffer Extensions: New Ad Extension for AdWords One of Google’s latest ad innovations is the new Offer Extensions for Google AdWords. This blog post will introduce what Offer Extensions is, what it can do and why you need it in your online advertising campaigns.
Adwords Offer Extensions Allow You to Add Coupons, Discounts & Rebates to your Advertising CampaignsHow about this for a New Year’s resolution: Fine tune your Adwords account for 2012 so that you can maximize your online sales and conversions. If you run your own Google Adwords account you might not be aware of some basic settings and tips that can give your click-through-rates (CTR) and conversions a boost. The…
5 Tips to Fine Tune your Adwords Account for 2012Google has made some recent changes to improve the user experience when an ad auction is performed upon entering a search query. Now, the Sponsored ads that would typically appear to the right of the search engine results appear below the Organic listed results. Who will this affect the most? The advertiser of course! It’s…
Sponsored Ads in Google Moving to Bottom of Search Results6S Marketing is starting a brand new series of “X vs. Y” blog posts. Today is the first blog post in this series and it is on the topic: “SEO vs. PPC”. We (too) often hear the question: “I read a lot about Internet Marketing and I am considering SEO and PPC. Which one should I use?”
SEO vs PPC: Which one should I use?Is your website appearing in the first page of results in Google? Perhaps you’d like to know more about what visitors are doing on your site? Can you understand, analyze and act on the data your current Analytics software delivers? Or can you even understand it? Depending on the issues you are currently experiencing with…
Which Internet marketing service is right for me?Everyone knows that Sidney Crosby’s Gold medal winning goal has catapulted him into the history books. A Stanley cup winner and now a gold medalist, Crosby has achieved much in his short professional hockey career and he has certainly had his fair share of the limelight. However another young star might actually be securing his spot in the hearts and minds of Canadian fans.
Is Crosby about to lose his Crown?….. Google AdWords says Yes!Just launched this January 2010, location-specific phone numbers related to an advertiser’s business will now be displayed beside destination URL’s in mobile ads that appear on high-end mobile devices.
Click-to-Call in AdWords!Paid search marketing, commonly referred to as pay per click (PPC), or cost per click (CPC) advertising, is one of the most popular and effective methods of online advertising because it allows you to drive qualified traffic to your site at a low cost per lead. Free listings or “organic rankings” can take several months…
What Is Paid Search Marketing?As Mobile devices and data plans become more accessible, mobile shopping and mobile search will grow and is already estimated to receive higher Ad spend budgets in campaigns than in traditional PC search advertising. For example, according to Exploit Mobility, there were 14.8 million mobile searches performed in February of 08. Creating Mobile Ads to…
Mobile Ads in Google Maps
