Site Stats Logo is Now Optional

Conversion Tracking is an excellent way to measure ROI from your AdWords, Yahoo! Search or any other online advertising campaign. Up until today, Google required all advertisers using Google AdWords to let their on-site visitors know when they were being tracked by initializing the “Site Stats” logo when a conversion was completed on-site that resulted directly from AdWords.

For those of you who have used, or are using conversion tracking in Google AdWords, the “Sites Stats” logo is now optional.

Google has made this functionality optional as advertisers using Google AdWords have felt that this logo was redundant and their own Privacy Policies were enough to let website visitors know about their on-site activities being tracked.

Currently, if advertisers have conversion tracking tags installed, the Site Stats Logo will continue to display when a conversion is completed – unless further action to remove this logo is taken. For information on how to remove the Site Stats Logo from appearing, visit the Google AdWords Help page on this topic.

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