There are currently millions of conversations taking place online through blogs, video, forum reviews, social networks, and micro-blogs. All of these social media conversations, happening in real time, affect brand positioning, sales, and reputation. Brand ownership is no longer solely the domain of the company.
A brand is now the sum of all conversations taking place amongst users and it is happening regardless of whether you are part of these conversations or not. Through social media monitoring, you can observe these brand conversations in almost real time, allowing you to respond proactively to them.
As content is discovered, Radian6 automatically and continually tracks comments, viewership, user engagement and other metrics, allowing you to clearly see the reach and effect each post has on the community. Know immediately which content is making an impact and what needs to be managed. It allows you to uncover the influencers online by topic, based on your predetermined formula weightings. Listen and learn more about these influencers and decide on a path of engagement, tracking the steps along the way.
- 6S Marketing will monitor all of the social media verticals for mentions of your company’s brand utilizing Radian6 – a cutting edge monitoring software, and provide you with detailed monthly reporting that outlines where your brand conversations are taking place and their tone.
- 6S Marketing will provide ongoing consulting and recommendations for your company.
- This reporting will allow you to make informed, strategic decisions with your online and offline marketing initiatives.
