LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and over 200 countries. Your company can find, be introduced to, and collaborate with qualified professionals to work with you to accomplish your goals.
When your company joins, you create a profile that summarizes your company’s expertise and accomplishments. You can then form enduring connections by inviting trusted contacts to join LinkedIn and connect to you. Your company profile network consists of your current employees and their connections, and the people they know, linking you to a vast number of qualified professionals and experts.
- LinkedIn has over 36 million members in over 200 countries and territories around the world
- A new member joins LinkedIn approximately every second, and about half of their members are outside the United States
- Executives from all Fortune 500 companies are LinkedIn members
Direct Advertising
Through the LinkedIn Direct Advertising platform, company can potentially reach over 26 million professionals. 6S Marketing will target your advertisements by company size, job function, industry, seniority, gender, age or geographic location. 6S Marketing will setup, create copy, execute, and provide reporting on the LinkedIn advertising campaign.
LinkedIn Participation
LinkedIn provides a dynamic professional social network beyond profiles and advertising. Within the LinkedIn site, there are two main sections of the website that your company can participate in, in order to position yourselves as leaders in your industry. These are the Groups and Question & Answer section of the website.
LinkedIn allows users to create and join groups that are of interest to the user. 6S Marketing will research and recommend groups that are relevant to your industry that you join and participate in.
In the Q&A section of the website, users can pose questions that are open to the community; 6S Marketing will research and make recommends as to areas of this section that are advantageous for you to answer that pertain to your industry. By actively participating, your company account becomes a top expert on the LinkedIn platform, positioning you and your company as a knowledge leader.
