What is Foursquare?
Described by Foursquare developers as “50% friend finder, 30% social city guide, 20% nightlife game”, Foursquare is a GPS-based Social Networking game that encourages people to explore their neighborhoods and then rewards them for doing so. Foursquare does this by combining friend-finder and social city guide elements with game mechanics – users earn points, win mayorships and unlock badges for trying new places and revisiting old favorites.
The Benefit To Business
Through the Foursquare iPhone and mobile web application, Foursquare calls attention to venues who offer special treatment to foursquare users. If a foursquare user is in your bar or restaurant, Foursquare will tell them what they have to do to unlock a free snack or discounted drink. If they happen to be across the street or two blocks away from your venue, Foursquare will let them know that your business gives special treatment to foursquare users and that they should swing by for a visit.
Foursquare Marketing Services
6S Marketing was instrumental in leading the charge and coordinating the launch and crowd sourcing experiment of Foursquare in Vancouver. Contact 6S Marketing to develop a Foursquare strategy for your business.
