Social network marketing is not just another buzz word. Using social networks to interact with your customers and potential customers is a viable way to increase branding, brand perception, loyalty and sales. One of the fastest growing and most used social network sites is facebook.com.
6S Marketing provides Facebook strategies and implementation for corporations looking to leverage this powerful medium.
Our Facebook Marketing Services Include:
- Develop an overall integrated Facebook campaign strategy applicable to each individual client’s needs
- Develop Facebook Pages and advertising campaigns designed to increase awareness, group members and job applicants
- Provide strategic input on how to create and maintain successful Facebook pages
- Create targeted advertising campaigns in Facebook
- Communication of results, review of reporting, and suggested campaign adjustments
Facebook Statistics
- Facebook has more than 150 million users
- Facebook is the 4th most visited site on the web
- Facebook is the 3rd most visited site in Canada
- In January 2008, Facebook was the 4th largest online property in Canada attracting over 15 Million unique visitors
- 1/3 of Canadians are Facebook members
- 84% of Facebook users are under the age of 35
- 48% of users return each day
- Users spend an average of 25.2 minutes on Facebook per day
- Facebook sees 61.3 billion page views per month
- Facebook is the #1 photo sharing site
- 3 times more people are invited through the event application than www.evite.com
Key Benefits: Leveraging Social Stories & Targeting Capabilities
Facebook advertising has the unique ability to show ads to users whose friends have recently engaged with your Facebook Page in their mini feeds and news feed. These social stories, such as friends becoming a fan of your Facebook Page, make your ad more interesting and more relevant to your target audience.
Furthermore, Facebook allows advertisers to reach the exact audience they want with targeted ads. The following are ways advertisers can target advertisements in Facebook:
- Age
- Gender
- Location (country, state/province and city levels)
- Interests
- Relationship Status
- Activities
- Networks (schools, companies)
- Schools
- And more…
Facebook Business Pages
A Facebook Business Page enables users to interact with your business in many different ways and turn consumers into brand advocates. User actions from the Facebook Business Pages are virally distributed through news feeds and mini feeds. Because profiles are generally authentic and their connections with other users are real, the power of recommending, discovering, and/or adopting new brands through friends is amplified and thus maximizes the opportunity for viral distribution.
Users can engage with your Facebook Business Page by; adding themselves as a fan, writing on your wall, uploading photos and joining other fans or discussions. These actions generate social stories which are distributed to the user’s friend’s news feeds.
Sample Facebook Traffic Report
Detailed Traffic and Demographic Report
Sample Profile Page
Facebook Ads
The ability to target the clients you want is now possible with Facebook Ads. These ads appear on the Ad Space on the left of the screen or within the newsfeeds on the homepage.
6S Marketing will help you determine who to target your ads at. Facebook will then display your ad to your target audience.
You can specify the following factors:
- Country
- State
- City
- Gender
- Age
- Any Interest Keyword
- Educational Status
- Workplace
- Political View
- Relationship Status
Our team will also help you create your ad (which can be a combination of text and a picture), and help you set your budget (the maximum you want to pay per day for your ad to appear).
Facebook’s Ad Manager lets you monitor how your ad is performing—in real time. 6S will go over the results with you and determine if changes are needed the ad itself or to your geo-targeting strategy, to make your ad more successful.
6S is a company that practices the marketing strategies that it preaches. 6S Marketing runs its’ own Facebook Ad campaign for their business. Your consultant will help you create a Facebook Ad campaign that stands out and generates positive leads.
Facebook FAQ
Q. What are the benefits of Facebook Marketing to my business?
A. Facebook makes use of “viral” marketing to promote your business. When a fan joins your Facebook page a story appears on their mini-feed announcing that they have become a fan of your business. All their friends will see this, and click on that story to view your page.
Unlike a personal Facebook profile page, Facebook pages are visible to everyone and new “fans” can join automatically without waiting for confirmation.
Q. Can I get contact information for all my fans?
A. No, but you can see certain demographic information on your Insights Page. To get more information about your fans, you can invite them to sign-up for your company mailing list, where you can solicit for more information.
Q. Can I send messages to my fans?
A. Yes, you can send updates to your fans that can include rich media attachments or links. Fans can choose not to receive updates from your Facebook page, so it’s important to monitor the frequency and relevance of updates.
Q. How do I control what people post on my Facebook Page’s Wall?
A. You can delete any posting on your wall, discussion board, or in the Reviews section if you deem it to be inappropriate. If you find that a particular user is constantly posting inappropriate content, you can permanently block them.
Q. If Facebook offers Facebook pages for free, why hire a marketing firm to help?
A. Marketing firms like, 6S Marketing, will help optimize your Facebook marketing strategy so you get the most benefit. Based on their extensive experience in online marketing, 6S consultants will:
- Develop an overall integrated Facebook campaign strategy applicable to each individual client’s needs
- Develop Facebook Pages and advertising campaigns designed to increase brand awareness, online saturation and job applicants
- Provide strategic input on how to create and maintain successful Facebook pages
- Create targeted advertising campaigns in Facebook
- Communicate results, review reporting, and suggest campaign adjustments
