Our hundreds of clients agree: Paid Search Marketing Services such as Cost Per Click (CPC) and Pay Per Click (PPC) are an easy, fast, and cost-effective way to increase targeted, qualified traffic to your site. We will help you design, manage and refine a CPC campaign and customize it to fit both your industry and your budget.
The benefits of paid search marketing:
- Immediate results – unlike organic rankings (which can take a few weeks to months to gain rankings), CPC generates traffic as soon as your campaign starts
- Pay only when your ad is clicked on – regardless of how many times it is displayed
- Total control over amount you are willing to pay per click
- You choose the destination page from your ad – resulting in more relevant search results
- Helps build brand awareness
- Geo-targeting lets you specify specific regions you want your ad shown
- Hands-on ad creation with total control over ad copy
- Instantly make changes and adjustments to copy or budget
- Measurable – find out if your campaign is working or not through conversion tracking and analytics.
- Get the maximum return on your advertising investment.
How we work with you:
To understand your goals, a discovery process will be completed with the client to determine the details of your paid search marketing project, such as:
- Overall project goals
- Traffic goals
- Suggested key phrases
- Geographic targets
- Demographic targets
- Key product offerings
- Competitors
- Implementation guidelines
- Analytics software
Your successful paid search marketing campaign will be developed and executed by our qualified Internet marketing team. Throughout the course of your campaign, we will:
- Continuously manage and adjust your ads to make sure your objectives are being met and that you are getting the maximum value from your investment
- Measure and monitor the effectiveness of your ads and optimize them for increased click-throughs and conversions.
- Use paid search marketing techniques such as dynamic title insertions and relevant landing pages to increase the click-through rate and conversion rate.
- Measure effectiveness of your key phrases and make adjustments where applicable.
- Implement and recommend new services to keep your campaign as up-to-date as possible
- Review analytics reports and pin-point areas within the site which are underperforming, and make appropriate changes and recommendations
- Provide monthly or weekly traffic and summary reports.
Cost per Click Programs
Google AdWords
6S Marketing is proud to have met Google’s testing and requirements to gain recognition as a Qualified Google AdWords Professional. This certification demonstrates that 6S and its staff members have the knowledge and experience to manage Google AdWords accounts of any size and complexity.
MSN adCenter
6S Marketing was one of only a few marketing companies in North America chosen by MSN to be part of the adCenter beta testing. The 6S team visited Seattle in 2006 and took a seminar on this new program; 6S also took a tour of the MSN adCenter facilities.
Yahoo Search Marketing
6S Marketing is pleased to be a Yahoo Ambassador. 6S Marketing also benefits from having dedicated account reps at Yahoo.
CPC Conversion Tracking
With keyword conversion tracking, we can track the visitor path of a certain word or phrase using analytics. For example, if you are a sports equipment company bidding on the phrase “snowboarding gear”, we can link how much revenue that keyphrase generated on your website through conversion tracking — effectively measuring and quantifying the success of your online marketing efforts.
The benefits of CPC conversion tracking:
- Instant results: when a lead converts on your site it shows up your campaign.
- Use the data provided to improve your ROI. Evaluate keywords based on performance of each conversion. Which keyword provided the best results?
- By tracking conversions you can calculate your overall return on investment (ROI) from your advertising campaign.
Why Choose 6S Marketing Inc.?
6S Marketing Inc. has established strategic relationships with the various pay-per-click search engines to ensure that each paid search marketing campaign is set up and running as efficiently as possible. 6S also has access to dedicated account managers at each of the major engines. These established relationships have allowed us to continually remain up-to-date with new changes and improvements happening within the industry as well as gain early access to the latest ad campaign management tools all major search engines offer. Due to our relationships with the major search engines, we are often the first to learn about and use a new feature.
Most companies (large or small) find it more cost effective to outsource their paid search marketing campaigns than take up valuable company time deciphering the various pay-per-click engines and spending large amounts of employee hours managing the campaigns. Outsourcing is less expensive and provides better results, since expert campaign managers with years of experience are controlling your accounts.
