Services

Paid Search

What is Paid Search?

Paid Search, often referred to as pay-per-click (PPC) or cost-per-click (CPC), are the sponsored ads served in search engines when a search query is performed. These paid-for listings can appear at the top or right side of major search engines. Advertisers pay only when one of their ads is clicked on and can instantly put a business on the first page of Google, Bing or Yahoo!. Want to learn more information on the difference between PPC vs. SEO? Read our blog post.

Paid Search services

We provide the following search engine advertising services:

  • Mobile advertising
  • Google Search Network advertising
  • Google Contextual advertising
  • Video advertising
Contact 6S Marketing for customized AdWords advertising information for your business.

Paid Search Marketing Services

Why Paid Search?

Reach

  • Google holds 65.4% of the search market share.
  • The Google content network researches over 80% of the world’s online population.
  • There are more than 12 billion queries conducted each month in the US alone.

Direct Response

  • Search engine advertising allows you to capture customers at the exact moment they are looking to buy from you.

Targeting

  • Demographic – Target consumers based on age, sex, language and income.
  • Geographic – Target specific geographic areas to maximize the effectiveness of ad campaigns.
  • Contextual – Target customers on Google Display Network websites based on the context of their queries.
  • Remarketing – Advertise to website visitors even after they have left your website through the Google Display Network.
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