Mobile Marketing enables a company to incorporate a mix of business activities with the intention of exchanging or transferring product(s)/service(s) primarily via a consumer’s mobile device.
Studies show that Short Message Service (SMS) is increasingly becoming an important brand awareness and direct messaging tool for companies.
There are three billion cell phone users in the world and just one billion fixed computer connections, if you want to reach your target audience and expand the visibility of your brand, then you need to reach people on their mobile devices. SMS uptake to an advertisement ranges between 15-50% and mobile marketing increases intent to purchase by five times and brand awareness by nearly 25%.
