Link Building is one of the most effective SEO methods used to gain higher organic search engine rankings, increased link popularity, and higher referral traffic to your website. One of the oldest SEO tactics, Link Building is still an essential part of a Search Engine Optimization (SEO) campaign for the following reasons:
Link Building Increases Organic Search Engine Rankings
Acquiring inbound links from other relevant, high quality websites increases organic search engine rankings as many search engines use these inbound links as a “voting” system; ranking websites with a high number of inbound links high within the search engine results pages (SERPS).
PageRank
PageRank is the “voting” system which Google has developed to demonstrate this link popularity ranking system. Google assigns a webpage a PageRank of 0 – 10; 10 being the highest. A webpage with a PageRank of 5 or more is considered credible and generally will have a high number of inbound links, or “votes” from other relevant high quality sites. A high PageRank and link popularity will generally coincide with high search engine rankings.
The number of links that is considered a good number for your site depends on the keyword that you are trying to target, how many backlinks your competition has for that keyword and how the links are structured.
Anchor Text
Anchor text is the “clickable” portion of any link. When link building to increase organic search engine rankings, the anchor text of links should contain the keywords that you are trying to target; which helps with increasing organic search rankings for those targeted keyphrases.
Link Building Increases Referral Traffic
Link Building not only increases organic rankings & traffic, it also helps increase traffic from the sites that link to yours (commonly referred to as “Referral” traffic) due to high quality inbound links.
Gain Natural Links
Naturally acquired, editorial links are the most valued inbound links that a website can gain. Building high-quality content on your site, that people will want to link to, and share with their friends, is one of the most effective link building methods to build long-term traffic to your site.
Link Sources
Previously, obtaining links meant linking to and from sites with text-only links. Today, a strong link building strategy must include links within blogs, articles, social media sites, and online Press Releases, within images and even flash. Because search engines are constantly updating their ranking algorithms, obtaining links from various sources will ensure results if search engines decide link building in one area or another is more important. It’s a classic case of hedging your bets.
How Can Our Link Building Services Help You?
6S Marketing offers various Link Building Services which aim at incorporating all of the above strategies to gain higher placements within the major search engines for your company’s targeted keyphrases, acquire natural links, and increase the quality of traffic from referral sites.
