A web usability project will help determine the goals, motivations, and behavior patterns of the people who use your website. By figuring out who is using your site, and how they are interacting with it, you can uncover user challenges, and make sure your site design, interface, and architecture are as optimized as possible.
Improving usability on your website can:
- Increase your ROI
- Improve ease-of-use
- Uncover hidden user challenges
- Make your site more functional
- Increase visitors
- Uncover potential design flaws, proactively saving you money by finding and correcting design issues before the design is implemented – when it is harder and more expensive to correct
Before you have invested thousands of dollars on a new site design, find out what the specific user challenges are on your current site so you can address them. 6S will work with you to ensure that your site goals are clearly and effectively communicated and design a strategy based on your specific type of website and industry.
Usability and marketing campaigns
Once your marketing campaign has been initiated, analytics will be used to highlight areas of concern and provide insight into how the site could be adjusted to increase conversion rates (users to leads or sales). This will ensure that the site is capitalizing on the traffic being sent via your marketing campaigns. Include usability as part of your campaign and be confident that your marketing dollars are creating the most leads and business possible.
