Services

Website Usability

What is Website Usability?

Website usability pertains to the development of “human-friendly” websites that are easy to navigate, and pertains to the site architecture and itsWebsite Usability Services navigation structure.

Why Website Usability?

It’s easy to think website usability has nothing to do with Internet marketing, but in fact, it is one of the most important elements and is quite often always overlooked. If your website is not easy to navigate, no amount of Internet marketing tactics will help to increase the number of visitors that come to your site and purchase from you.

Usability Services

6S Marketing’s website usability services are an excellent compliment to search engine optimization, and even a necessity to have implemented before SEO if your site is not user-friendly. 6S Marketing will recommend usability services if we believe that your site needs an update to help SEO efforts. Our services include:

  • Identify weak points within your conversion process and website usability.
  • Increase your return-on-investment from your website and online marketing initiatives.
  • Utilize Google Website Optimizer to identify elements of your site that convert – and don’t convert – website visitors.
  • Uncover hidden usability challenges your visitors are experiencing.

Your website is your main source of revenue generation online. It must be user-friendly in order to convert as many visitors to customers as possible. Knowing where, and why, your website visitors are leaving your site during the transaction process is crucial for identifying areas of improvement within your website conversion funnel.

Why 6S Marketing?

6S Marketing is a Google Website Optimizer Certified Partner and has provided quality Internet marketing services to hundreds of clients since 2000. We realize that not all websites require the same Internet marketing tactics in order to help achieve their marketing goals take pride in providing customized strategies to our clients. Contact 6S Marketing to receive a free Internet marketing quote for your website.

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