CRM and Marketing Integration

What is Marketing Integration?

Marketing Integration allows you to “close-the-loop” between your Customer Relationship Management (CRM) tool, web analytics and email marketing platforms and even paid search marketing campaigns – helping to align your sales and marketing teams.

Why is Marketing Integration Important?

This integration allows Marketers to measure the return-on-investment across all marketing programs, both online and off, including ad impressions, keywords, clicks, leads, sales, opportunities and revenue.

Email Marketing, CRM and Analytics Integration

6S Marketing provides two email marketing solutions that integrate with Salesforce: ExactTarget and Silverpop.

Both integrations result in opens, clicks, conversion, leads and sales revenue from email marketing efforts to be populated within Salesforce – tying marketing and sales information together in one central place.

Google AdWords and Salesforce

Integrating Google AdWords into Salesforce enables you to measure the effectiveness of your AdWords campaigns including leads generated, the cost-per-lead, converting keywords and overall revenue resulting from Google AdWords as a lead source – all within the Salesforce CRM system.

Why 6S Marketing?

6S Marketing never recommends a service to a client that 6S isn’t already using themselves. 6S has been a dedicated Salesforce.com user for close to 10 years and truly believes in the power of having all of its marketing efforts integrated into one place that helps track leads from where the lead came from to which lead sources are resulting in the most closed deals. It’s not just marketing integration, it’s a form of business intelligence. Contact 6S Marketing to for more information about our marketing integration services.