SEO for YouTube Videos using Video Sitemaps

Check out this great article by Yoast on SEO for video content. With Youtube being the #2 search engine after Google, it’s easy to understand why this topic is becoming a more important part of SEO.

This is topic is particularly exciting for the SEO community because Matt Cutts (from Google) recently mentioned in a Web Pro News interview that Google is considering returning the videos of websites that use an XML video sitemap higher in result page rankings than those sites that do not; pretty exciting if your website has a lot of video content! (the part about video sitemaps is at 6:05).

Google Webmaster Tools has a great self serve section on How to Create a Video Sitemap. While it may seem a little intimidating at first, maintaining a video sitemap file is as easy as updating a text document and will take about 30 seconds each time you have a new video. That 30 seconds could generate a whole lot of Google traffic so its worth putting in the time investment as your ROI could be huge!

Thank you to Jonathan Becker for digging up this info and sending it to me for this blog post.

Got a question? We’ll answer it the best we can if you post a comment below!

Written by Chris Breikss

About the author: Chris Breikss

Chris Breikss is widely recognized and regarded as being a man of ideas, innovation and boundless energy. He began utilizing the Internet as soon as it became possible to launch a website. 15 years, and hundreds of websites later, Chris has not looked back. An entrepreneur at heart, Chris recognized a trend pointing to significant business potential in internet marketing and search engine optimization, and in 2000, 6S Marketing was born. Chris now leads a team of 25 digital marketers at 6S Marketing and focuses his time on building the business through sales and marketing as well as research and the development of new marketing concepts and products.

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