Web Analytics Services

How many visitors does your website have, and where are they coming from? Once they find your site, where are they navigating to? How much money is your website generating?

Whether it’s a quick one-page monthly report or a comprehensive executive report presented at quarterly meetings, 6S Marketing can provide you with a summary of your website traffic and give you insight that you can take action on.

6S Marketing website traffic reporting and web analytics services include:

• Implementation and customization of the analytics software
• Full tracking and reporting of website traffic
• Summary reports interpreting site data and identifying trends
• Return on investment tracking
• Offline marketing campaign tracking and reporting
• Monthly, quarterly, and yearly site activity summary reports
• Search engine position reports for target keywords using WebPosition 4
• Click-stream analysis and tracking of changes to the site in relation to purchases and site activity
• Recommendations to increase conversion rates and meet site objectives

We use multiple tracking tools for a thorough view of your campaigns and to measure ROI.

Google Analytics

Google Analytics is a free, user-friendly tool. However, installing the tool correctly, customizing it and interpreting the information to make business decisions requires time, experience and knowledge.

Analysis and Reporting

6S Marketing will analyze Google Analytics data and create a reporting structure to communicate the key performance indicators of your site on a monthly or on-demand basis.

We also work with integration tools to enable customized and on-demand reports in Excel, allowing for a more in-depth analysis of your data.

Google Analytics can tell you:

• How users navigate through your site
• What your top marketing mediums are
• Which ad had the highest conversions
• Which keywords people use to find your website
• Where your site visitors are located, and how different regions respond to the same ad
• Where your visitors are being challenged and why
• How much revenue a specific product generated
• How you act on this information to improve your site and marketing campaigns

The features listed above are just a few examples of information Google Analytics offers. We provide monthly or weekly summaries and recommendations based on these reports and many other results recorded from Google Analytics. 6S also provides training and consulting on analytics for clients that want to review their reports on a regular basis.

Omniture Site Catalyst

Omniture SiteCatalyst®

Omniture SiteCatalyst is an advanced analytics and reporting tool generally used by mid- to large-size companies. 6S Marketing offers SiteCatalyst implementation and reporting consulting, helping you to get the most value from your Omniture SiteCatalyst investment. Whichever metrics you’d like to track, 6S Marketing is here to help.

Implementation

Advanced analytics tools take time and strategy to successfully integrate into your site’s architecture. We will examine your main reporting goals and design the best implementation approach for your site.

Analysis and Reporting

6S Marketing will analyze Omniture SiteCatalyst data and create a reporting structure.

We also work with integration tools to enable customized and on-demand reports in Excel, allowing for a more in-depth analysis of your data.

HBX - Omniture

HBX™

HBX is one of the most sophisticated web analytics tools in the marketplace today, with clients including Best Buy and FedEx.

HBX is renowned for the industry’s most comprehensive set of APIs which provides the ability to access data and reports with Active Viewing (stats presented on the clients actual website as a site overlay). Having extensive experience with the tool, we are a natural choice for our clients to consult on implementation issues, integrating our experience of complex campaign tracking.

Implementation

Advanced analytics tools take time and strategy to successfully integrate into your site’s architecture. The first step is figuring out your main reporting goals, and then designing your implementation approach based around this initial analysis.

Reporting and Campaign Management

HBX report-builder will automatically generate real-time reports and deliver them to your inbox . Data feeds are also available, which allow you to integrate HBX with your mobile device to display web reports in XML format. Our services adjust to fit your reporting needs, using campaign management facilities, along with the ability to integrate specific email marketing and CRM providers.

Webtrends

6S Marketing has been using Webtrends since 2000. If your site is currently using or considering using Webtrends, 6S Marketing has the experience and knowledge to help you implement this program and extract your site’s key performance indicators.

Other Solutions

There are many analytics solutions available on the market today. Each has its own unique features and benefits. 6S has worked with many different analytic solutions, so you can be confident that no matter which solution is implemented today or in the future, we have the expertise to guide you through the process, and the knowledge to extract key data from the reports that you can turn into action items.