MSN adCenter Desktop

Jul 03

Microsoft has launched a new tool for their adCenter advertisers called MSN adCenter Desktop.

MSN adCenter Desktop is Microsoft’s answer to Google’s AdWords Editor , which has been a complete success in the Internet Marketing community for its easy-to-use campaign management capabilities since its public debut on January, 24th, 2006.

Since then, Online Advertisers have only had AdWords Editor to work with when wanting to create an online campaign fast and effectively.

Enter adCenter Desktop, a campaign management tool which extends the capabilities of Microsoft online tools for adCenter, especially in the areas of bulk campaign management, and the ability to create campaigns through a simple interface – saving time and allowing adCenter advertisers to create and manage campaigns more efficiently.

Some features of the adCenter Desktop:

Ability to navigate quickly through multiple accounts

Bulk edit multiple items at once (bids, destination URLs)

Create text ads

MSN adCenter Desktop Manage Menu

These basic features are also found in AdWords Editor; however, there are some new features not present in the competition for Microsoft to boast about:

Copy and paste keywords, negative keywords, match types, bids from Excel into the Desktop application

Receive alters on performance changes

Save full-text Search results to a “favorites” tab in adCenter Desktop for future use

MSN adCenter Desktop Keyword Research Tool

MSN adCenter Desktop is currently in beta and only available for advertisers who sign-up in the pilot program. To be considered for participation in this beta pilot program, there is an online form available.

Written by 6S Marketing