Microsoft in Quest for Search Ad Dollars

Last week Microsoft announced it has expanded its ad deal with Facebook. Currently the exclusive seller and manager of all Facebook’s display ads, Microsoft will soon provide search and paid listings to the social networking site.

Currently Facebook provides search for its users so that they may seek out profiles and find friends through its current search function, however; does not offer web-wide search capabilities.

Compared to its main search competitor, Google, who does about 500 billion search queries a year, Microsoft has recently described its search business as “mission critical”. Presumably, Facebook would help bolster search query volume for Microsoft by “up to 40 percent year on year” and increase Microsoft’s search revenue by getting more search queries and attracting more advertisers…Read full story