How To Market To Canadians

MarketingSherpa released a report last week on the language, cultural, location and regulation differences faced by companies when marketing to Canadians. The report includes challenges, survival tips, promotion examples and plenty of tips for making websites appeal to Canadian consumers.

The report also covers why right now is the perfect time for U.S companies to start marketing to their Northern neighbours. “The economy is strong and Canadians feel comfortable buying luxury items, whereas there’s been a real pullback in the U.S.,” says Chris Breikss, President of 6S Marketing in Vancouver.

With the Canadian dollar on par with the U.S. dollar, now is the time for marketers to reap the rewards of Canada’s new-found spending power – and its’ under-served online advertising market which usually means better rates for advertisers…Read full story.