on Tuesday, July 28th, 2009
If you have ever tried to list a business in the top few or so positions in Google Maps without success, you’re not alone. This can be a frustrating and fruitless effort on any Marketer or Business Owner’s part. Determining which information to include, how to best include the information, and where to include it can be a time consuming task.
This Whitepaper will cover the following topics:
- What is Google Local?
- Where Google validates & gathers business information
- How to create a proper & well optimized Local Business Listing
- How to create Local Business Ads in AdWords
- Mobile Ads for Google Maps for Mobile
- Global Recommendations
- Google Local Quality Guidelines
- Google Local Reporting Capabilities
- Conclusion
Download the Google Local Whitepaper »History
In March 2004, Google introduced Google Local, offering relevant neighborhood listings, maps and directions as a local search platform. This was Google‟s answer to “Localize” search results in the global search realm.
In February 2005, Google Maps goes live offering an even more advanced form of localized search with plotted business locations relevant to the type of business searched for.
Present
Three years later Google Local has combined with Google Maps to offer traffic information, transit information, street views, and the ability to serve both sponsored and free business listings.
What Is Google Local?
Google Local is a combination of Google Maps and localized business listings, search results & sponsored Ad serving. The two Ad serving components that make Google Local are:
- Google Local Business Center (LBC)
- Google AdWords
The Ads created in the LBC and AdWords are called Google Local Listings.
There are two types of Local listings that are served in Google Maps:
- Business Listings – Free business listings created in the Local Business Center. These can be used by those businesses that do not have a website.
- Business Ads – Sponsored (paid) business ads created in Google AdWords. Part of the AdWords Online Advertising platform, these Ads are for those businesses that do have a website.
To truly ensure maximum exposure online and full benefits of Google Local, it is recommended that both of these listing types be utilized.
For the full 6S Marketing Whitepaper on Google Local, 
Download the PDF
10 Comments
Pingback by 6S Releases Whitepaper on Importance of Google Local | 6S Marketing — July 28, 2009 @ 4:09 pm
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Pingback by 6S Releases Whitepaper on Google Local | 6S Marketing — July 29, 2009 @ 8:01 am
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Comment by robertmacarthur (robert macarthur) — July 29, 2009 @ 6:35 pm
interesting whitepaper from 6S Marketing- How To Rank In Google Local http://bit.ly/Nly0
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Comment by chrisbreikss (Chris Breikss) — August 5, 2009 @ 12:15 am
I’m a fan of the Google Local Whitepaper by @6S_Marketing: http://tinyurl.com/mkesbe
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