Google Ad Planner Explained

The team at Google recently held a webinar on Google Ad Planner which covered the how, why and what it can do for you and your online advertising campaigns:

What it is: Ad Planner is a free media planning tool which shows 30 days worth of data which is frequently updated (at least once per month) so you can easily build media plans for yourself and your clients.

Why is this tool useful?

Google Ad Planner allows you to:

• Research sites by demographic (age, sex, education, income) and online behavior
• View detailed site data such as user demographics, other sites users visited, keywords searched to arrive at site.
• Compare selected sites and show aggregated data as to how many UV’s & Page Views you will reach as well as aggregated demographic data for users.
• Find the niche sites that fit well with your target demographic
• Find sites relevant to your audience if you have little understanding of where they surf online
• View sites on an international scale, millions of sites providing greater visibility over and above the top sites in your area
• Undertake site discovery & research within minutes
• Create an entire online media plan in minutes

The focus of Google Ad Planner is purely on media planning. It takes a multi data approach using both internal and external data sources including demographic data from a leading audience measurement provider. It provides data from any website on the web that people spend time on – not just on the Google content or search networks.

Currently, Google Ad Planner is still in Beta testing. To register for the Beta, visit the Google Ad Planner sign up page.

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