Website Optimizer Services
Improve your conversion rates, get more business and spend your marketing dollars more effectively with Google Optimizer. Google Optimizer helps to increase conversion rates on websites via multi-variate and A/B testing experiments.
The steps involved include:
- Identifying goals of the campaign
- Developing Experiment Plan
- Designing Landing or Experiment Pages
- Running Experiment
- Reporting on Results
What is Google Website Optimizer?
- It is a free tool offered by Google that helps determine the best combination of page elements that will result in the most sales or leads.
- The goal of the Google Website Optimizer is to increase conversion rates (visitors to lead ratio) on your web site.
- This is accomplished by trying different versions of a landing page and comparing conversion rates.
- Google Website Optimizer provides a system whereby a page is split into different sections. Each section will then have different variations of the section rotated through. For example, a page may have a header image, content (text), and a form. Google Optimizer will rotate out different versions of each section and measure what combination provides the best conversion rate.
Why is this important?
- For example lets say you are spending $1000 in CPC (cost per click) funds per month and you are generating 50 leads. If you run an Optimizer experiment and double your conversion rate you will be getting 100 leads for the same price - effectively doubling the effectiveness of your ad spend.
- Google Website Optimizer provides a scientific approach that will result in a reliable result free of variables that can easily skew data and lead to false conclusions.
How Can We Help?
- 6S Marketing is experienced in setting up successful experiments.
- We have received training directly from Google on how to run experiments correctly.
- We will provide a plan on what elements to test.
- We will apply our experience as to how to develop the variations.
- We follow the best practices to provide the best possible result from your experiment.
- We can handle all aspects of the experiment including - designing the elements, writing the copy, programming the form, implementing the coding on the pages, integrating the analytics code and reporting on results.
- You provide feedback when necessary and we provide the results, so you look good.
6S has been successful increasing conversion rates from 20% to 100% - effectively doubling the ROI of client’s marketing dollars. If your landing pages or website is not converting at 100% you can benefit from Google Optimizer.
