Foursquare Business Pages and Merchant Platform Launch
Foursquare has officially launched their Foursquare Business Pages and Merchant Platform at: foursquare.com/business. As readers of this blog know, I am a huge fan of LBS (locations based services) including Foursquare and Facebook Places. Recently the perception has been that Facebook Places was winning the battle between the 4 big players in LBS, including; Gowalla, Yelp, Facebook Places, and Foursquare.
Today, Foursquare hits back with a big punch providing an intuitive online merchant centre that allows businesses to claim their listings and start launching specials. Additionally, businesses can now get detailed analytics through the new ‘Venue Stats Dashboard.’
Another big change is the ability for brands to engage consumers on Foursquare. Brands can sign up for Foursquare Pages and Partner Badges. Brands can customize their Foursquare Pages with links and images and can also have their own custom branded URL such as www.foursquare.com/yourbrand/. Fans can follow the brand or business and receive updates much like Twitter.
This video (below) illustrates how you can use Foursquare for your business.
[...] it's a little like Facebook, a little like
Twitter and a whole lot of fun for smart phone
addicts.http://www.6smarketing.com/foursquare-business-pages/
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I absolutely agree that Foursquare offers a better service
for businesses to leverage LBS. However, I think Facebook Places
will far surpass Foursquare and here's why: FB has made it very
easy for its users to elegantly adopt LBS because Places has been
integrated into a platform they already trust. While Foursquare
appeals to alot of people (myself included), the less social media
savvy folks - like my 60 year old mother in law, for example - are
willing to try Places because they're already comfortable using FB.
I don't see Foursquare reaching that broader demographic any time
soon.
I am looking forward to promoting FourSquare any way
possible in the Daily Deal World. I have some other business
ventures that would also apply to FourSquare and SmartGiv loyalty
Cards. I am not surprised to see Foursquare leading the pack
especially with all the new improvements. Darrell Ellens in
Vancouver