ExactTarget Secures $70M Venture Capital Investment

Big news out of Indianapolis today.  ExactTarget has secured $70M from three venture capital firms, the largest amount in the US this year.  It’s great to see that venture capitalists are continuing to invest in the online marketing industry despite the economic downturn – illustrating the strength of the industry.

Scott Dorsey, co-founder and CEO of ExactTarget says:

“We have posted three consecutive years of profitability and continued quarter on quarter growth with the addition of thousands of new direct clients, but we know a significant amount of market opportunity remains both domestically and internationally.  The investment by Battery, ScaleVP and Montagu Newhall accelerates our ability to develop new innovations while maintaining the operational flexibility we have enjoyed as a privately held firm.”

Here at 6S, we’ve recently completed some successful campaigns that utilize triggered messaging, integration with clients’ customer relationship management (CRM) software, and web analytics.  We also recently obtained silver ExactTarget reseller partner certification, enhancing our portfolio of email marketing services.