Display URL Changes Announced

Mar 01

Display URL Changes Announced

Google released a change to their display URL policy this week regarding multiple display URL’s per AdGroup. Previously, Google AdWords allowed advertisers to use different variations of the top-level domain (in this example the top-level domain being www.example.com) used in each AdGroup, such as www.example.house.com.

However, with the new policy, AdGroups must now have the same top-level domain appear for the display URL such as:

www.example.com/house/
www.house.example.com

This change is to provide more relevant search results and a high quality user experience. The change has already taken place as of February 24th, so to avoid any disruption of your Ads, ensure you make the necessary changes to your Account.

Written by Kelly Robertson

About the author: Kelly Robertson

Kelly, one of the main bloggers for 6S Marketing, was born and raised on Vancouver Island and spent most of her childhood running free through Strathcona Park hiking, camping and feeding the Whiskey Jacks. When she's not blogging for 6S you can find her enjoying the outdoors at Stanley Park and the Squamish Chief or training for half marathons.

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