Customized Google Search Results

Google is rolling out, or has just rolled out, their new “Search Customization” where geographic location, previous queries/recent searches and web history will affect the results a user will see. The days of everyone viewing the same search results are going to be gone!

With this new feature, if someone searched for the term “Zoo” and lived in Seattle, they would be shown customized search results for the Seattle area and be shown results for the Seattle Zoo instead of possibly seeing results for the San Diego Zoo. But what happens if you’re looking for local information but outside the area you’re interested in? Override Google’s customized search and you’re able to see regular search results.

In the movement towards being more “transparent”, Google hopes releasing this information will give a more in-depth “behind the scenes” look at the way they customize search…Read more.