Technology

The Challenge

With over 500 landing pages featuring customizable downloads, but limited in-house resources to do testing themselves, Info-Tech enlisted 6S Marketing to help them find a simple, effective way to maximize their current site and direct potential clients to the advice and services they seek.

The Solution

Using the tool Google Website Optimizer, 6S created an experiment for Info-Tech’s most popular landing page and created an A/B/C/D test, in which four variations of a single factor are studied, to see what was working for Info-Tech’s lead form placement, layout, and the graphics on the page.

The Result

Within three short weeks, 6S’ tests showed a clear winner which resulted in a 61% jump in conversion rate and a 375% leap in their ROI.
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