Comments on: Changes To The Way Quality Score Is Determined http://www.6smarketing.com/changes_to_the_way_quality_score_is_determined/ Wed, 01 Feb 2012 08:03:28 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Kelly Robertson http://www.6smarketing.com/changes_to_the_way_quality_score_is_determined/comment-page-1/#comment-36 Kelly Robertson Wed, 08 Oct 2008 04:51:23 +0000 http://www.6smarketing.com/blog/changes_to_the_way_quality_score_is_determined#comment-36 Quality score is very much based on the search query, the term(s) being bid on, the term appearing in ad copy and finally, the term being present on the landing page. At this time, I don't believe Google takes into account the "About Us", "Contact Us" and "Privacy Policy" pages for determining quality score in a content network / search CPC campaign. For Local Business Listings/ Ad campaigns, one of the factors in how well your Local Business Listings/Ads will appear is if a "Contact Us" page with your business address is on your site; this is one of the places Google will verify your business information. The Google-bot will also recognize a "Contact Us" or "About us" page for SEO purposes...but that's an entirely different discussion.... Quality score is very much based on the search query, the term(s) being bid on, the term appearing in ad copy and finally, the term being present on the landing page.

At this time, I don’t believe Google takes into account the “About Us”, “Contact Us” and “Privacy Policy” pages for determining quality score in a content network / search CPC campaign.

For Local Business Listings/ Ad campaigns, one of the factors in how well your Local Business Listings/Ads will appear is if a “Contact Us” page with your business address is on your site; this is one of the places Google will verify your business information.

The Google-bot will also recognize a “Contact Us” or “About us” page for SEO purposes…but that’s an entirely different discussion….

]]> By: Adwords http://www.6smarketing.com/changes_to_the_way_quality_score_is_determined/comment-page-1/#comment-37 Adwords Mon, 29 Sep 2008 10:45:07 +0000 http://www.6smarketing.com/blog/changes_to_the_way_quality_score_is_determined#comment-37 How much weight does Google really give to the About Us, Contact Us and Privacy Policy pages. I've been using Adwords successful for years without any of these links on my landing pages. I have excellent Quality Scores. In fact, I'm worried about adding such pages. I've heard of quality score messages like the privacy page is not detailed enough. I don't want add one and then just wind up with a ding on my Quality Score. How much weight does Google really give to the About Us, Contact Us and Privacy Policy pages. I’ve been using Adwords successful for years without any of these links on my landing pages. I have excellent Quality Scores.

In fact, I’m worried about adding such pages. I’ve heard of quality score messages like the privacy page is not detailed enough. I don’t want add one and then just wind up with a ding on my Quality Score.

]]>