Changes to Google Analytics

Feb 25

Changes to Google Analytics

On March 4th, Google will be implementing some changes to the way Google AdWords cost data is imported into Google Analytics. These changes will aim to improve security and provide greater control.

Currently, when setting up new Analytics profiles, “Apply Cost Data” is selected by default; however after the changes implemented on March 4th, it will be necessary to choose this option when setting up new Analytics profiles.

Be sure to make the necessary changes to your Analytics accounts by the 3rd of March to ensure correct data collection.

Written by Kelly Robertson

About the author: Kelly Robertson

Kelly, one of the main bloggers for 6S Marketing, was born and raised on Vancouver Island and spent most of her childhood running free through Strathcona Park hiking, camping and feeding the Whiskey Jacks. When she's not blogging for 6S you can find her enjoying the outdoors at Stanley Park and the Squamish Chief or training for half marathons.

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