Expedia CruiseShipCenters

Online leads are up 65%

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Expedia CruiseShipCenters offer great service, expert advice and outstanding value on cruises and vacations through its 170 franchise locations across North America. They rely greatly on the internet for generating sales leads, Google being a huge source of their organic traffic. So, when launching their new website, Expedia CruiseShipCenters needed to ensure they wouldn’t lose valuable rankings and traffic.


Sailing Uncharted Waters

Expedia CruiseShipCenters’ site contained multiple domains and websites, creating much duplicate content, which can affect SEO (search engine optimization) negatively. Other issues included:

  • Each site having a separate Google Analytics profile, which made accurate data-gathering a laborious process
  • Pay-per-click ads spread between different Google AdWords accounts, making them harder to manage
  • A need to improve site structure and conversions. This would make bookings easily accessible for customers and increase revenue

Steering Through the Waves

6S worked closely with Expedia CruiseShipCenters’ development team to ensure website transition best practices were followed. The detailed plan of action included:

  • Complete reconfiguration of Google AdWords and Analytics accounts
  • Advanced goal tracking configuration, funnels, and custom segments in analytics
  • Improvement of site architecture and wireframes to increase SEO and conversions
  • User-geographic IP detection to ensure rankings were maintained and traffic increased

Expedia CruiseShipCenters now receives correct tracking and numbers that can be relied on to make key decisions.

After optimizing their website and online campaigns, Expedia CruiseShipCenters received tremendous results. And, with best practice guides to consult for any future improvements, they can confidently navigate all digital waters. Highlights included:

  • 65% increase in leads compared to the previous year
  • Improved search engine indexing
  • Organic traffic increased 26%, continuing to grow month over month
  • Site traffic increased 137% overall


“6S provided SEO and Analytics best practice consulting and services, ensuring that Expedia CruiseShipCenters did not lose valuable traffic and conversions when we launched a new site. 6S also provided great insight into how we could increase our traffic and conversions. With a website of our size — focused on both lead generation and online bookings in multiple languages, currencies and regions — the data collected was extremely complex. 6S provided us better focus around the metrics that help move the needle the most. And after launch, we are up 65% over last year in conversions. 6S was absolutely an essential part of this process and their team is extremely professional and knowledgeable.”

Dave Mossop
Interactive Marketing Manager, Expedia CruiseShipCenters

Increase in leads
Growth in organic traffic
More site traffic overall

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