EDIT SEPT 24, 2010: Facebook Places Launches in Canada/EDIT
In early September, 2010 Canadian businesses will be able to claim their Place on Facebook. Ultimately, your business is going to be added to Facebook and the information should be accurate. Keep reading to find out how you can control what information is listed on Facebook about your business and how you can reach more customers.
Facebook Places is not available in Canada yet, but launched in the USA on August 18, 2010. According to 6S inside sources, the Canadian Launch date for Facebook Places Canada is September 3rd, 2010.
The following is what every Canadian business needs to know about getting their business listed correctly on Facebook. For official Facebook Places information from Facebook themselves, please visit Facebook.com/Places. You can also Download the PDF Guide
Q: What is Facebook Places?
A: Essentially, Facebook is launching a mobile application that allows people to “check in” at your place of business. This could be a current customer, employee or potential customer. This is similar to Foursquare or Gowalla but on a much larger scale. These are exciting times for hyperlocal advertising and geo-location related marketing. Never before have business owners been able to target potential customers on the kind of massive scale that Facebook provides.
Q: Why does this matter?
A: Facebook has over 500 million users and is extremely popular among Canadians. More than half of Canadians between the ages of 18 and 55 use Facebook, most at least once a day. Facebook Places allows your business to reach your customers and this is likely the best new marketing tool since the launch of Google.
Q: Why does my business need to claim it’s Facebook Place?
A: Every Canadian business owner should claim their place on Facebook, regardless if they plan to use it in the short term. By claiming your Place you can manage your Place’s address, contact information, business hours, profile picture, admins and other settings.
Q: Why do I need to do it now?
A: Claiming your business on Facebook ensures that you will have the future ability to take advantage of localized advertising to customers already interacting with your business. Similar to registering your domain name, claiming your business will prevent potential squatters from claiming your business. Also, there may be long wait periods or restrictions down the road.
Q: How much does it cost?
A: While claiming a business on Facebook, and setting up a Facebook business page is free, it can be complicated if you do not have the experience. 6S Marketing has helped dozens of Canadian companies with setting up their presence on Facebook. We are running a promotion for the month of September 2010 where we will help you claim your Facebook place on your behalf for $500. 6S can also help you set-up your company’s Facebook page for an additional cost. Contact us for more information.
Q: How do I get started?
A: For more information on how to get started, please contact us.