Mobile Strategy and Marketing Course at UBC

Mobile Strategy and Marketing at UBC

This October, I will again be teaching the Mobile Strategy and Marketing course at the University of British Columbia (UBC). The course is part of the continuing education program with credit applicable to the UBC Certificate in Multimedia and Web Development. The course is 4 weeks long and will take place Wednesday evenings October 3 – 24, 2012 from 6:30-9:30pm at the UBC Robson Square Campus.

By the end of this course, students will be expected to have done the following:

  • Be able to evaluate consumer mobile marketing campaigns and discuss the strengths and weaknesses of each.
  • Understand how to identify the mobile marketing needs for multiple types of businesses and be able to identify the most appropriate mobile marketing tactics to help fulfill the business objectives.
  • Understand the mobile marketing opportunities with social media and have a clear idea on how to implement and measure campaigns.
  • Understand current mobile marketing and advertising trends and have an opinion on the future capabilities of the medium.
  • The class size will be relatively small with approximately 10-15 students expected and the cost is $425. Register online here.

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