The Story Behind Our Name: 6S Marketing

This is the story of how we came to name our company, 6S Marketing.

I was on my elementary school Christmas break in the winter of 1988 when I first visited Hawaii. I was 12 years old and my family was spending its vacation in Maui. My dad (Peter Breikss) had the idea of driving up the Mt. Haleakala volcano to see the sunrise. We got out of bed around 5:00am and drove towards the volcano and the Haleakala Highway. I remember stopping at a McDonalds on the way and having a breakfast sandwich and hashbrowns to enjoy along the long early morning drive up the long road to the summit of the volcano. As we drove along, we were behind a Mercedes Benz that had the license plate “SSS SSS”. We had plenty of time on our hands and we tried to guess what the meaning behind the license plate was (beyond sounding like a snake hissing). After some deliberation, my father figured out that the license plate was six S’s which sounded like “successes” and given the car was a Mercedes, perhaps this is what the license plate was referring to! How clever, I thought.

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Fast forward a dozen years to when I was working in marketing for Infowave Software and considering starting my own marketing consulting firm. While discussing the ideas of starting my own marketing firm with my father, he said; “I always liked the name ‘6S Marketing’ for a marketing company. 6S sounds like success.” My father worked in marketing for much of his career and the apple had not fallen far from the tree.

A short while later, I was working on contract online marketing projects on the side while working at my full time job and I was looking to join forces with my good friend and online marketing colleague John Blown in starting a new venture. Combined, we didn’t have many clients or start-up capital until one day we landed a $9,000 project out of California. I wanted us to appear bigger or more significant of an organization, so when the client asked “Who should I make the cheque out to?” I responded quickly without thinking, “6S Marketing!” We received the deposit cheque a short while later and when I went to deposit it at my bank so I could buy the media funds the teller asked me for our incorporation documents much to my surprise.
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I quickly called John and we decided that we needed to incorporate our name quickly and formalize our partnership agreement. We agreed to split the company 50/50 and called up Wayne Powell who was the lawyer father of a close friend to help us with our incorporation. We rushed to get the name registered and the company set-up so that we could set the bank account up and deposit the money. We were not sure that the name was the one we wanted, but we were stuck with it as it was already printed on the cheque.

On November 24, 2000 6S Marketing Inc. was incorporated and our company was born. That was 10 years ago today!

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