The Gap took over the localized social site today by rolling out an international groupon deal for $25 for $50 Worth of Apparel at Gap. Within minutes of the deal going out to Groupon members, the site crashed.
Groupon offers “Unbeatable Deals on Local Adventures!” according to their site. So has Groupon sold out? The site launched in Vancouver earlier in 2010 and offered localized neighborhood deals to their members for the restaurant around the corner, or the dry-cleaning company in your neighborhood. Groupon did a great job of promoting the “small guys” in a charming and fun way. Definitely not promoting international companies such as The Gap.
What do you think? Has Groupon lost its way?