Google’s newest update has been coined the ‘MugShot Algorithm,’ and it’s raising intense ethical debates online. Should Google provide public warning and arrest details of civilians whenever a search is performed under their name? Or does this only provide the perfect platform for mugshot-style sites to procure money from individuals whose criminality is debatable?
Twitter is getting ready to announce their Initial Public Offering (IPO) soon and there is a chance that the average Joe, everyday investor like me, can participate. Being that I work in digital marketing and advertising, the prospect of Twitter’s IPO is exciting to me.
We have a stack of fresh $300 Google advertising credits for NEW advertisers. If you have thought about advertising in Google before, but have yet to try it, this is a great chance to get $300 in free Google advertising when you spend $100 with Google AdWords. For qualified advertisers, we will set-up the account […]
Have you heard? Sitting is the new smoking. The effects of stereotypical office life — staying seated at meetings, long periods without movement, eating at our desks — are debilitating. 6S is always working to improve our healthy workplace initiatives, and our next step was to invest in two treadmill desks. Why treadmill desks? Here are some of the benefits.
This past Friday, we decided to bring the taste of Firenze (that’s Florence in Italian) over to the 6S Marketing Yaletown office. Our friend Pete from the E. & J. Gallo Winery brought over some delicious bottles for us to sample. What was on the menu? Find out.
Google has updated their main search engine, and this update is called ‘Hummingbird.’ This change, which took place a month ago, moves the algorithm away from keyword matching and towards contextual matching. Now that Google is working to take the entire search query into consideration — looking beyond simple keywords and into the actual meaning of the search — what can SEO experts do to make the best of this update?
The digital marketing industry has grown in leaps and bounds – and recent statistics have cemented its importance as an advertising mainstay. IAB Canada’s 2012-13 Internet Advertising Revenue Report shows that this year’s digital ad revenues have exceeded last year’s forecast by 2.8% – a growth of 13% in one year.
Google has pulled the organic keywords that people use to find your site from Google Analytics, and has replaced them with ‘not provided’. As of today, ‘not provided’ is rolling out for every single search query for organic traffic in your analytics software. Find out alternatives to viewing this data.
Recently, I was reading through Guy Kawasaki’s new book “What the Plus! Google+ for the Rest of Us” — a step-by-step guide to entering the illuminating world of G+. While I was already familiar with the platform, the book introduced me to a community I was previously unaware of: Women of Google+.
It’s a chance to meet internationally-renowned leaders, authors, and CEOs. It’s a glimpse into the future of marketing – insightful, inspiring talks on the technological revolution, new media and more. It’s an opportunity to engage with fellow marketers and industry professionals. It’s the Art of Marketing Conference, and it’s returning to Vancouver for the third time this September.