Look Mom - I’m on Google TV!

Thursday, May 15, 2008

Well, maybe not me, but my business can be. Google AdWords now allows business owners to launch television campaigns through AdWords, which can be set up and launched in just minutes!

Setting up and launching a Google TV Ad Campaign can be achieved using the familiar AdWords interface; and the steps are quite similar to setting up a traditional AdWords campaign. But rather than choosing keywords or websites to show your ad on, choose desired networks, programs and times during the day when you want your TV Ad to show.

But why advertise on TV when the internet is the advertising medium of the future?

Benefits to Advertisers:

Flexibility

Contracts, up-front purchase commitments and negotiations are a thing of the past with Google TV Ads. Choose the networks and or programs that are right for your business without the hefty price tag of a traditional TV commercial campaign – and without commitment. Learn what is working for your viewers, and adjust your campaign accordingly with just a few clicks of the mouse – versus re-shooting an entire commercial.

Accountability

With Google’s auction based pricing system, you choose the maximum CPM (cost per thousand impressions) that you are willing to pay and only pay for impressions delivered to your Ad. If you are the highest bidder, you pay the next-highest bidder’s offer – meaning you’ll always get the best price possible.

Better Measurement

Gain top insight into the viewership of previously unmeasured niche networks. Google’s innovative metrics help you learn more about what viewers are tuning in and out of your Ad, one second at a time.

Reporting

Traditional TV advertising campaigns have always had one problem – the problem of not being able to track leads or visitor behavior from interacting with your TV Ad. With Google TV Ads, receive reports in your Adwords interface and learn which ad versions, networks, and dayparts are working best for your campaign including:

• On which network and at what time your ad aired
• Average number of seconds that the ad was viewed by audience members who were present at the beginning of the ad.
• Percentage of audience that was present at the beginning of the ad through to the end.

Ready to try Google TV Ads?

1. Build your schedule. Select your target market, networks, dayparts and select specific programs or block programs.
2. Submit your Ad. Upload the video ad you currently have, or visit Google’s Ad Creation Marketplace to connect with specialists who can produce your TV commercial for you.
3. Set your price. Set your daily budget and date range. Calculate weekly estimates and reset your budget – before even running you Ad.

It’s literally as-easy-as 1,2,3 to get your business on TV with Google TV Ads.

To learn more about Google TV Ads visit www.google.com/adwords/tvads/ or contact 6S Marketing and talk to us about how we can help your business create a “6S-ful” TV advertising campaign using Google AdWords TV Ads.

Posted by Chris Breikss on 05/15 at 10:44 AM
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