As a team of search marketing nerds, 6S loves to craft the best pay-per-click strategies for our clients. We’ve used Bing advertising for a variety of projects, and one of them has recently gained some Hollywood-style publicity in a Bing case study.
Just Keep Livin (JKL) is a menswear line by actor Matthew McConaughey; 6S began running marketing strategies for the brand in November 2013 – read our full case study here. Since the beginning of our work with JKL, we’ve used Bing Ads Sitelink Extensions to help customers discover more about the collection. When buzz around McConaughey ramped up this February due to the Academy Awards, we began an Oscars-specific Bing strategy that coincided with the high search volume surrounding the actor.
The results were pretty red-carpet worthy – now, JKL and 6S have been highlighted in Bing’s case study. From best-in-class quality scores to increased sales, discover the results by downloading the Just Keep Livin success story from Bing. “It’d be a lot cooler if you did.”