What are you doing to attract relevant, quality links to your website? The number of inbound links on a website is an important factor in ranking well with search engines. However, the way search engines (such as Google) evaluate links has changed drastically.
No longer is it acceptable to acquire links through reciprocal link exchanges or other unnatural linking practices. The truth of the matter is that anyone who tries to sell you linking packages of 10+ or 20+ links per month to improve your website’s SEO is selling you an outdated and unsustainable approach to search engine optimization and link development.
The change in the process of link development over the past year is due to Google’s Panda and Penguin algorithm updates. These two updates announced to Internet users that search engines will pay closer attention to linking activities. They will focus on links acquired from practices that do not violate Google’s Webmaster Guidelines (Black Hat SEO, link schemes, duplicate content, etc.) and place higher quality websites at the top of search results.
In light of these changes, 6S Marketing has considered how link development has changed from the early days of Internet marketing. The algorithms for site rankings have shifted from prioritizing sites with the most links to sites with the highest quality content and links. The following infographic illustrates “The Evolution of Link Development.”