How Well Do You Know Your Site Visitors?

Thursday, May 1, 2008

Do your website visitors know how to easily navigate your website?

Are potential customers dropping off and going elsewhere because your site is confusing?

Our Website Usability Services will give you these answers and more about what visitors are actually doing, or not doing, on your website.

A Website Usability project focuses on two factors:

• The actual audience of who is using your site and how they are interacting with it;
• And how user friendly your site is for your audience.

Focusing on these two factors helps us to better understand, or help you develop, clear and measurable goals for your site, undercover what challenges users are facing, and find ways to optimize your site’s design, interface, and architecture.

Many of our clients have been working on their website long before we come on board. They know every link and every page of their website. They think their website is perfect and users should be able to find exactly what they need easily. However, sometimes they forget that the users of their website do not know the website inside-out like they do, and may have difficulty navigating the site. This can result in potential customers leaving the site before making a purchase.

This is where website usability with our client’s is important. We can use it to uncover which parts of the site are most/least used pages of the site, where users have trouble with navigation, and any design flaws that may have been overlooked. It’s cheaper to correct these problems earlier rather than later.

After we know who the site’s audience is, we can begin looking at the best ways to target them. There are so many ways to market your business online, including pay-per-click services, Google AdWords campaigns, and viral marketing sites like Facebook or YouTube, to name a few. Not every online marketing strategy will work for every business, so it’s our job to determine which techniques will effectively engage your website users and convert them into customers.

Visit our website usability services page to find out more about how we can help your website convert more customers.

Posted by Chris Breikss on 05/01 at 12:06 PM
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