Google Rumored to Buy Digg for Third Time
Thursday, July 24, 2008
Google and Digg have apparently signed a letter of intent and are close to closing a deal that will make Digg part of the Google News empire.
The deal is reportedly set at the $200 million dollar range and would be a huge competitive blow to Microsoft, who has an advertising deal with Digg. This is the third time the “Google Digg” rumor has surfaced; however Digg has yet to publicly comment or “digg” this rumor.
Why would Digg be worth $200 million to Google? The auction for the social search engine would have strategic value for Google. Google would be able to build a superior Digg voting algorithm, Digg apparently can’t. Ask Google execs what the near-term future of search looks like and they’ll answer “social search.”...read more on the value of Digg for Google
Posted by Chris Breikss on 07/24 at 08:00 AM(0) Comments • Permalink
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