EDIT: Join our Breakfast with Google in Vancouver on November 12, 2014
Vancouver is well on its way to becoming Canada’s premier tech hub. So many Vancouverites are committed to discovering consumer search trends and the latest digital marketing tools — so Google decided to throw its own Inspire event at the Rosewood Hotel Georgia this Tuesday, July 23rd. The conference paired Google product experts with top marketing Partners in Vancouver. One of these Google Partners was — you guessed it — 6S Marketing! Our president Chris Breikss was invited to share some valuable stats about mobile marketing. Read on to discover them.
Google Inspire kicked off bright and early with a delicious breakfast, followed by Google’s keynote speaker Fab Dolan. Fab was a fittingly motivating host. He even complimented Vancouver’s local coffee scene (and analyzed his coffee search via mobile for its advertising potential).
This led into a nice introduction to Chris, who spoke about the value of mobile marketing for small businesses. Some intriguing statistics from Chris’s presentation:
- Fewer than 5% of businesses are fully taking advantage of mobile marketing
- 54% of consumers think less of brands with websites that display poorly on mobile devices
- 3/4 mobile searches trigger a follow-up action
- Last month, the Vancouver Sun received 64% of its traffic from mobile devices – that’s 38 million page views!
Fab Dolan presented the keynote on “The Future of Marketing,” which was excellent. Chris Phillips, Senior Digital Planner at Wasserman + Partners, presented on “Search Ads: The Importance of Showing Up When Customers are Searching for You,” followed by 6S Marketing‘s Chris Breikss speaking on “Mobile: the Value of Mobile Advertising for Small Businesses.”
The afternoon sessions included a presentation from Carlos Obregon from Bloom Digital Marketing on “Measuring Digital ROI: Analytics” and lastly Flavio Marquez & Patrick Sauriol from Snaptech Marketing spoke on the topic “Agile Creativity: How to Successfully Work with an Agency.”
Afterwards, the agencies and Googlers were available for one-on-one Q&A sessions with the invitees, too.
Overall, the event was fantastic (who could expect anything less from Google?). It forecast a great future for Vancouver’s digital industry, too. We left feeling collectively informed, connected and — yes — inspired.
[Header Photo Credit: Mau D.]