Top Five Tips for Facebook Business Pages

Monday, April 28, 2008

Did you know? Every day, most of Facebook’s 70 Million active users log on to Facebook to learn about their friends and share information about their interests and activities?

Facebook represents an unparalleled opportunity for businesses to connect with their present and potential customer base. By maintaining a Facebook Page, and using all the right Facebook features for your particular business, you can interact with customers in the same fashion you interact with friends and colleagues in – Personally!

Here are five main keys to using Facebook successfully to promote your business:

1. Make Business Personal

Facebook members primarily use Facebook to share personal information with their friends and family on a daily basis. Focus on the human element of your business and products, and your employees. When consumers can relate personally to a business or product, they are more likely to promote it and feel a stronger connection.

2. Update Your Business Page Frequently

Facebook is geared towards current events, recent changes and up-to-the-second news updates of your friends lives. The sooner a new event or bit of information is posted on your business page, the better. The more frequently you add content to your page, the more potential and present customers will return.

Having a Facebook Business Page also allows you to send personal updates, just for your members to receive.

This can include:

• New product launches


• In-store events


• Special promotions


• Any other news specific to current customers. This builds on making business personal on Facebook.

3. The Power of News Feeds

When you view your Facebook “Home” page, you see instant up-to-the-minute news on what your friends are doing, which groups they’ve joined – even their emotional status!

When users become a fan of your business, the News Feed application tells their friends and invites them to become a fan of your business as well. On average, over 100 people will see this update. The news feed application is the key to spreading your message virally on Facebook.

4. Choose the Right Facebook Applications for Your Business

There are virtually thousands of free applications on Facebook. But that doesn’t mean that everyone should have a place on your business page. Your page comes with basic applications pre-installed and you can easily add other applications to meet your business needs.

For instance, a restaurant may choose to add an application for online order or reservations, while a movie may add a cinema locator so users interested in seeing that particular movie can find a theatre where its being shown.
The more useful and relevant the applications are to your customers, the faster your fan base will grow.

5. Promote through Facebook Ads

Facebook Ads allow you to target the exact audience relative to your business. Choose your audience based on age, gender, geography, educational status, relationship status, and precise interests or keywords (Facebook just launched their own keyword tool – “Lexicon”).

Ads can be socialized so that users’ interactions are reflected in the ads their friends see; therefore increasing the virality of your page.

Need help in developing a strategic Facebook Page for your business? Not sure of where to start? We offer Facebook Marketing Services to help with that!

Posted by Chris Breikss on 04/28 at 09:46 AM
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