Google Updates Content Network

Monday, August 11, 2008

Google has announced that it’s Content Network will be receiving an update of new features in the coming weeks. This update said to be part of the ongoing implementation process of DoubleClick, the digital marketing technology company which was bought by Google earlier this year.

Some of the new features the Content Network will be receiving are:

• Frequency Capping: Enables advertisers to control the number of times a user sees an ad. Users will have a better experience on Google content network sites because they will no longer see the same ad over and over again.
• Frequency Reporting: Provides insight into the number of people who have seen an ad campaign, and how many times, on average, people are seeing these ads.
• Improved Ads Quality: Brings performance improvements within the Google content network.
• View-Through Conversions: Enables advertisers to gain insights on how many users visited their sites after seeing an ad. This helps advertisers determine the best places to advertise so users will see more relevant ads.

This functionality will be made available by the implementation of a DoubleClick ad-serving cookie across the entire Google Content Network...Read more on Official Google Blog

Posted by Kelly Robertson on 08/11 at 06:00 AM
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