Google Global & Customized Search

Saturday, August 9, 2008

Google recently rolled out their version of “Customized Search” using geographic location, previous and recent search queries as well as web history to affect the results a user will see. So what does this mean your internet marketing clients with localized businesses?

There are a few ways to view the search results you are looking for, as well as some really neat ways to check the rankings of clients with localized business in different countries.

Customized Google Search

Here is an example of how Customized Search works. Say I have a client who sells indoor chairs to the US and Canada. A search for “indoor chair” on Google.com from my computer yielded these results:

However, a search for “indoor chair” on Google.com from the US would yield these results:

To get these second results, simply use this URL: http://www.google.com/search?hl=en&gl=ca&q=indoor+chairs&btnG=Search and replace the “ca” with “us”, “uk”, “de”...etc. depending on which country your client is trying to rank for.

Google Global

The second really neat way to view search results from a location where you are not is called “Google Global”. This tool allows you to create custom settings to view search results. So, if you have a client advertising locally in New York, NY, you can see the search results as if you were searching from that IP:

Google Global is available as a Firefox plugin available here

Posted by Kelly Robertson on 08/09 at 06:00 AM
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