social media

Major Ad Updates From Instagram, Snapchat, Facebook + Pinterest

Although we’re only one month into 2017, several advertising opportunities are either being tested or have already rolled out across various social media channels. These exciting changes will affect the ways in which advertisers reach their audience, convey messaging, and…

Developing a Digital Marketing Strategy For Millennials

Everyone wants to know, “How do we market to millennials”? Regardless of who you are, you need to understand the biggest generation in history and what you can do to connect with them. Millennials are widely defined as those born…

Report: 2017 Digital Marketing Trends

2017 is a promising year for all things digital marketing — the online landscape will continue to evolve at a rapid pace that can rival New Year’s fireworks. Consider this article a countdown to cutting-edge developments: think augmented reality and…

Keeping Up with Key Influencers: A Marketing Guide

As the old saying goes, a picture is worth a thousand clicks (if it comes from the right person, that is). From subtly-sponsored posts on Instagram to Kanye as the face of Balmain, attaching a public figure to your brand…

Instagram Stories vs. Snapchat: Game On.

Since the inception of Snapchat a mere four years ago, it has taken the realm of social media by storm as the fastest-growing platform for social sharing. Here are a few factors as to why Snapchat is such a big…

Social Prospecting: How to Find Leads with Social Media

Think of social media like the Wild West: there's opportunity everywhere, but it takes the right know-how to strike gold. Social prospecting is the art of seeking new leads through social media. It may sound simple enough, but there's an…

Instagram Business Profiles and Insights: What Brands Need to Know

Ever since Instagram first opened advertising to all businesses nine months ago, there have been significant changes to support businesses and advertisers. One area that has been lacking, however, is the reporting and available data. As digital marketers are well…

Snapchat On-Demand Geofilters: The Next Big Thing in Branding

Snapchat’s on-demand geofilters allow any brand to take part in event-based activations. By creating and uploading customized filters, brands can drive awareness and engagement on a highly visible platform – in a contextually relevant and fun way. In public places,…

Our Top Digital Marketing Tools for Success

Discover the essential digital marketing tools that the pros use. We’ve compiled a list of must-have digital marketing resources to deliver insights into your campaigns and marketing efforts. These tools touch upon various areas of digital marketing, such as search…

Pirelli wins Pixel Award for #HighwayZero Campaign

We are excited for our client, Pirelli, who have won the People's Champ Award in the 'Automotive and Transportation' category at the 2016 Pixel Awards! Read Pirelli's press release. The Pixel Awards are an international awards program honoring exceptional design…

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