social media

Keeping Up with Key Influencers: A Marketing Guide

As the old saying goes, a picture is worth a thousand clicks (if it comes from the right person, that is). From subtly-sponsored posts on Instagram to Kanye as the face of Balmain, attaching a public figure to your brand…

Instagram Stories vs. Snapchat: Game On.

Since the inception of Snapchat a mere four years ago, it has taken the realm of social media by storm as the fastest-growing platform for social sharing. Here are a few factors as to why Snapchat is such a big…

Social Prospecting: How to Find Leads with Social Media

Think of social media like the Wild West: there's opportunity everywhere, but it takes the right know-how to strike gold. Social prospecting is the art of seeking new leads through social media. It may sound simple enough, but there's an…

Instagram Business Profiles and Insights: What Brands Need to Know

Ever since Instagram first opened advertising to all businesses nine months ago, there have been significant changes to support businesses and advertisers. One area that has been lacking, however, is the reporting and available data. As digital marketers are well…

Snapchat On-Demand Geofilters: The Next Big Thing in Branding

Snapchat’s on-demand geofilters allow any brand to take part in event-based activations. By creating and uploading customized filters, brands can drive awareness and engagement on a highly visible platform – in a contextually relevant and fun way. In public places,…

Our Top Digital Marketing Tools for Success

Discover the essential digital marketing tools that the pros use. We’ve compiled a list of must-have digital marketing resources to deliver insights into your campaigns and marketing efforts. These tools touch upon various areas of digital marketing, such as search…

Pirelli wins Pixel Award for #HighwayZero Campaign

We are excited for our client, Pirelli, who have won the People's Champ Award in the 'Automotive and Transportation' category at the 2016 Pixel Awards! Read Pirelli's press release. The Pixel Awards are an international awards program honoring exceptional design…

How Brands are Taking Snapchat by Storm for Super Bowl 50

We’re all used to seeing big brands invest in humorous or celebrity-endorsed TV commercials during the Super Bowl weekend. These TV spots sometimes seem to create more buzz than the actual game itself. With the rise of digital advertising, these…

Broadcast Your Life with ‘Facebook Live’

With the continued rise in video advertising and the need for brands to further connect with their audience, both Meerkat and Periscope have recently been providing successful livestreaming video platforms. These platforms allow brands and users to upload video content,…

Friday Fun w/ Boomerang by Instagram

If there is one thing that you need to do this weekend, it's play with learn about Instagram's new mobile app Boomerang that they launched on Thursday via this Instagram blog post. You can download it on your mobile device on Apple's…

How to Improve Your #Instagram Engagement With 15 Tips https://t.co/M4XAIAYh9m

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