search engine marketing

Mobile, AI, VR, and More: The 2016 Google Partner Summit

As a Premier Google Partner, four members of our team had the privilege of attending the invite-only 2016 Google Partner Summit in San Francisco last week. Select agencies from more than 50 countries around the world gathered at the conference…

Key Takeaways from the IAB Canada Digital Marketing Summit

The IAB Canada Digital Marketing Summit (formerly the Roadshow) took place on October 17th, where digital marketers across Western Canada were invited for updates on digital research, viewability, ad blocking, and future trends. Key speakers included ComScore, EyeReturn, and Native…

Happy CRO Day!

In honor of Unbounce’s CRO Day, we thought we’d share some of our experiences with conversion rate optimization and landing pages, why we love it, and how we integrate these concepts with your overall digital strategy. Why CRO Works for…

Google Announces Expanded Text Ads and More

2016 has been a year of monumental change for AdWords. We’ve seen the removal of right-hand side ads to make the Google experience more consistent across devices, the addition of new Sitelinks, such as Price Extensions, and the automatic counting…

Ad Blocking: What Brands and Advertisers Can Do

The threat of ad blocking has been a rising topic of interest over the last few years. The technology has caused publishers serious concern with how it might affect their revenue streams; brands also have shown hesitance in investing in…

The Top 3 AdWords Optimization Tips, Straight From Google

6S Marketing is a proud Google Partner, and each quarter we participate in sweet competitions with even sweeter prizes. This past quarter, we won an incredible day of AdWords optimization training by beating out all other Canadian agencies in new…

My Experience at Google’s Onboarding Bootcamp

Last week, our intern Isabella "Izzy" Bonnici had the opportunity to attend Google’s Onboarding Bootcamp for AdWords Fundamentals and Mobile Advertising. In this blog post, she shares her experience at the intensive two-day workshop at Google's headquarters, and what she…

5 Ways eCommerce Needs to Change in the Future

What does the future hold for eCommerce? You don't need to peer into a crystal ball to decipher that the industry is staying put. The convenience of online purchase has led the industry to grow at double-digit rates - however, convenience isn't the…

Our Top Digital Marketing Tools for Success

Discover the essential digital marketing tools that the pros use. We’ve compiled a list of must-have digital marketing resources to deliver insights into your campaigns and marketing efforts. These tools touch upon various areas of digital marketing, such as search…

Google Kills Off Right Hand Side Ads: What You Need to Know

There is a huge change happening at Google that you need to know about. In one of the most significant developments in search advertising in the past ten years, Google has made a big update to eliminate the sponsored listings…

How to Improve Your #Instagram Engagement With 15 Tips https://t.co/M4XAIAYh9m

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