mobile & local

Report: 2017 Digital Marketing Trends

2017 is a promising year for all things digital marketing — the online landscape will continue to evolve at a rapid pace that can rival New Year’s fireworks. Consider this article a countdown to cutting-edge developments: think augmented reality and…

Check Your Site’s Mobile Ranking Readiness in 3 Minutes

Last month, Google announced that they were testing their mobile-first indexing. This means that the search ranking on mobile devices will differ from desktop. This makes total sense, as mobile users have surpassed desktop users since 2014, you would want…

Mobile, AI, VR, and More: The 2016 Google Partner Summit

As a Premier Google Partner, four members of our team had the privilege of attending the invite-only 2016 Google Partner Summit in San Francisco last week. Select agencies from more than 50 countries around the world gathered at the conference…

Key Takeaways from the IAB Canada Digital Marketing Summit

The IAB Canada Digital Marketing Summit (formerly the Roadshow) took place on October 17th, where digital marketers across Western Canada were invited for updates on digital research, viewability, ad blocking, and future trends. Key speakers included ComScore, EyeReturn, and Native…

Top 5 Ways to Hack Pokémon GO to Evolve Your Business

Customers – You Gotta Catch 'Em All Since the launch of Pokémon GO on July 6, the real world and the Pokémon world have fused into one synonymous place for fun. In Niantic Labs' augmented reality mobile game, players explore their surroundings…

YouTube Bumper Ads: Six Seconds of Snackable Content

Video content consumption is continuously evolving and YouTube is paying close attention. With the increasing shifts to mobile video viewing, YouTube has announced the release of their new mobile friendly “Bumper” ads and updates to the YouTube mobile app home…

Pirelli wins Pixel Award for #HighwayZero Campaign

We are excited for our client, Pirelli, who have won the People's Champ Award in the 'Automotive and Transportation' category at the 2016 Pixel Awards! Read Pirelli's press release. The Pixel Awards are an international awards program honoring exceptional design…

The Ancient Art of Video Ads: What We Learned as “YouTube Gurus”

An Invitation to Insider Training This spring, YouTube beckoned 20 of Canada’s top digital marketers to Toronto to learn video marketing tactics straight from the masters themselves. I was very lucky to be one of the 20 nominated for this…

Google’s Mobile-Friendly Algorithm Update

Over the last few months, Google has been making announcements across all their channels about upcoming changes to mobile search results. As of April 21, 2015, Google officially updated algorithms to focus on serving more mobile-friendly search results. An official…

Is Your Business Listed Correctly on Apple Maps?

Apple is after a big piece of the mobile maps pie. The tech giant is a key player in the software world, but is infamous for the bugs that surfaced in 2012's release of Apple Maps. Now, Apple is ringing…

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