marketing automation

Top 5 Teachings from the State of Inbound Marketing Report

The inbound marketing game has received much attention of late, mainly due to its successes at capturing qualified leads. In fact, Forbes labeled inbound marketing as “downright essential” in 2016. What can we learn from the success of this strategy?…

Evaluating Entry Level Marketing Automation Systems

Choosing the right marketing automation tool for your business is one of the most important marketing decisions you could make in the next five years. Let me preface this blog post by revealing that, as an agency, we have made…

Canada’s New Anti-Spam Laws Spell Crackdown for Email Marketers

July 1st 2014 marked a big day in Canada. Yes, it was our country's 147th birthday — however, if you're a digital marketer, the date signifies much more than relaxing with a Molson under red-and-white fireworks (or whatever Canucks actually…

Getting Started with Lead Generation

Digital marketing is very much focused on direct response and lead generation. Unlike creative campaigns, where the goal may be to increase brand recall or purchase intent, digital marketing tactics are highly effective at driving qualified sales-ready traffic and ecommerce…

5 Tools To Make You a Better Digital Marketer

In the digital marketing world, everything moves at the speed of technology. It's hard to keep on top of things, let alone manage everything thatcomes your way throughout the day. Here are five tools that will help you manage your…

Why RSS-to-Email is a Marketer’s Dream Come True!

RSS stands for “Really Simple Syndication” and creates a really easy and effective way for marketers to share their content with the world – almost effortlessly.  RSS feeds are generally found on blogs, news websites, video websites or where content…

5 Tips for Hiring an Email Marketing Agency

Being as connected of a society as we are, the majority of us use email every day as our main method of communication. It’s the first thing we look at when we wake up, and it’s one of the last…

Why You Should Be Segmenting Your Email Database

[row][column size=8 centered=1][/column][/row]   List segmentation targets your email marketing communications and increases the relevancy of your messages, thus leading to higher open and click-through rates, enhanced customer loyalty and ultimately, increased sales. Some of the top advantages of list…

8 Ways to Rock at Email Marketing

Email marketing is now so much more than simply distributing your content to a database of subscribers. It can provide you with powerful insights about who your subscribers are (literally by pulling in profile pictures from social networks!), which email…

How to Convert Email Subscribers to Twitter Followers and Facebook Likes

The best way to cross reference which users are on each social network is to start with your email database. You want to use your email database to help seed your social media accounts. Identify which social networks your email…

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