marketing automation

Lessons from #INBOUND16: How to Create Buyer Personas

We've learned how a sales and marketing aligned organization succeeds in the marketing game — with both teams on the same page, sales and marketing departments support and learn from one another. One of the first steps toward creating shared goals is the…

Lessons from #INBOUND16: The Team Sport of Selling

One of the key talking points at this year’s #INBOUND16 conference was sales and marketing — more specifically, the elusive relationship between the two. We learned that marketing teams work hard to generate leads for their sales organizations, but 79% of leads…

12 Tips to Get a Head Start on Holiday Email Marketing

‘Tis the season — to prepare your email marketing strategy for the holidays, that is. The online shopping season begins with a boom on Black Friday and expands even more on Cyber Monday (the most popular American online shopping day,…

Top 5 Teachings from the State of Inbound Marketing Report

The inbound marketing game has received much attention of late, mainly due to its successes at capturing qualified leads. In fact, Forbes labeled inbound marketing as “downright essential” in 2016. What can we learn from the success of this strategy?…

Evaluating Entry Level Marketing Automation Systems

Choosing the right marketing automation tool for your business is one of the most important marketing decisions you could make in the next five years. Let me preface this blog post by revealing that, as an agency, we have made…

Canada’s New Anti-Spam Laws Spell Crackdown for Email Marketers

July 1st 2014 marked a big day in Canada. Yes, it was our country's 147th birthday — however, if you're a digital marketer, the date signifies much more than relaxing with a Molson under red-and-white fireworks (or whatever Canucks actually…

Getting Started with Lead Generation

Digital marketing is very much focused on direct response and lead generation. Unlike creative campaigns, where the goal may be to increase brand recall or purchase intent, digital marketing tactics are highly effective at driving qualified sales-ready traffic and ecommerce…

5 Tools To Make You a Better Digital Marketer

In the digital marketing world, everything moves at the speed of technology. It's hard to keep on top of things, let alone manage everything thatcomes your way throughout the day. Here are five tools that will help you manage your…

Why RSS-to-Email is a Marketer’s Dream Come True!

RSS stands for “Really Simple Syndication” and creates a really easy and effective way for marketers to share their content with the world – almost effortlessly.  RSS feeds are generally found on blogs, news websites, video websites or where content…

5 Tips for Hiring an Email Marketing Agency

Being as connected of a society as we are, the majority of us use email every day as our main method of communication. It’s the first thing we look at when we wake up, and it’s one of the last…

Google My Business tests a messaging feature to chat with your customers https://t.co/X2AcFvqGd0 via @sengineland #localsearch #google

Follow us @6S_Marketing

See our featured post